{"id":10461,"date":"2026-07-08T14:39:45","date_gmt":"2026-07-08T12:39:45","guid":{"rendered":"https:\/\/www.biloba-it.de\/?post_type=doku&#038;p=10461"},"modified":"2026-07-08T14:39:45","modified_gmt":"2026-07-08T12:39:45","slug":"pinterest-tag-conversions-api","status":"publish","type":"doku","link":"https:\/\/www.biloba-it.de\/en\/doku\/pinterest-tag-conversions-api\/","title":{"rendered":"Pinterest Tag &amp; Conversions API (CAPI)"},"content":{"rendered":"<style>.kb-row-layout-id10461_e1a001-01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10461_e1a001-01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10461_e1a001-01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10461_e1a001-01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10461_e1a001-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10461_e1a001-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10461_e1a001-01 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column10461_e1a001-c1 > .kt-inside-inner-col,.kadence-column10461_e1a001-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10461_e1a001-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10461_e1a001-c1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10461_e1a001-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10461_e1a001-c1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10461_e1a001-c1{position:relative;}@media all and (max-width: 1024px){.kadence-column10461_e1a001-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10461_e1a001-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10461_e1a001-c1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Pinterest Tag &amp; Conversions API (CAPI)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mit dieser Erweiterung bindest du das Pinterest Tag sauber in deinen Shopware-Shop ein und \u00fcbertr\u00e4gst alle relevanten Shop-Ereignisse zus\u00e4tzlich serverseitig \u00fcber die Pinterest Conversions API (CAPI v5). So misst du deine Pinterest-Kampagnen pr\u00e4zise \u2013 datenschutzkonform und erst nach Cookie-Einwilligung.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Clientseitiges Pinterest Tag und serverseitige Conversions API (CAPI v5)<\/li>\n\n\n\n<li>Deduplizierung von Browser- und Server-Events \u00fcber eine gemeinsame Event-ID<\/li>\n\n\n\n<li>Erfasste Ereignisse: page_visit, view_category, search, add_to_cart, checkout, optional lead<\/li>\n\n\n\n<li>Enhanced Match mit serverseitig per SHA-256 gehashter E-Mail<\/li>\n\n\n\n<li>Eigene Ereignisse je Route sowie gezielter Ausschluss einzelner Kundengruppen<\/li>\n<\/ol>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<style>.kb-row-layout-id10461_v1b002-01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10461_v1b002-01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10461_v1b002-01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10461_v1b002-01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10461_v1b002-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10461_v1b002-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10461_v1b002-01 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column10461_v1b002-c1 > .kt-inside-inner-col,.kadence-column10461_v1b002-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10461_v1b002-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10461_v1b002-c1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10461_v1b002-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10461_v1b002-c1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10461_v1b002-c1{position:relative;}@media all and (max-width: 1024px){.kadence-column10461_v1b002-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10461_v1b002-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10461_v1b002-c1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Voraussetzungen<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ein Pinterest Business-Konto mit eingerichtetem Ad Account und Zugriff auf den Ads Manager<\/li>\n\n\n\n<li>F\u00fcr die serverseitige Conversions API zus\u00e4tzlich ein Conversions-API-Access-Token aus dem Pinterest Ads Manager<\/li>\n\n\n\n<li>Shopware 6.7<\/li>\n\n\n\n<li>Ein aktiver Cookie-Consent-Manager (Shopware-Standard oder ein unterst\u00fctztes externes Tool), damit das Tag rechtskonform geladen wird<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id10461_k1c003-01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10461_k1c003-01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10461_k1c003-01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10461_k1c003-01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10461_k1c003-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10461_k1c003-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10461_k1c003-01 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column10461_k1c003-c1 > .kt-inside-inner-col,.kadence-column10461_k1c003-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10461_k1c003-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10461_k1c003-c1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10461_k1c003-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10461_k1c003-c1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10461_k1c003-c1{position:relative;}@media all and (max-width: 1024px){.kadence-column10461_k1c003-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10461_k1c003-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10461_k1c003-c1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Kompatibilit\u00e4t<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Erweiterung ist mit Shopware 6.7 kompatibel. Das clientseitige Tag wird \u00fcber den offiziellen Pinterest-Tag-Code geladen, die serverseitige \u00dcbermittlung erfolgt direkt von deinem Shop an die Pinterest Conversions API. Zus\u00e4tzliche Drittanbieter-Plugins sind nicht erforderlich.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<style>.kb-row-layout-id10461_i1d004-01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10461_i1d004-01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10461_i1d004-01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10461_i1d004-01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10461_i1d004-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10461_i1d004-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10461_i1d004-01 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column10461_i1d004-c1 > .kt-inside-inner-col,.kadence-column10461_i1d004-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10461_i1d004-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10461_i1d004-c1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10461_i1d004-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10461_i1d004-c1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10461_i1d004-c1{position:relative;}@media all and (max-width: 1024px){.kadence-column10461_i1d004-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10461_i1d004-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10461_i1d004-c1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Installation<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Erweiterung im Shopware Store erwerben und in deinem Shop installieren.<\/li>\n\n\n\n<li>Erweiterung unter <strong>Erweiterungen<\/strong> aktivieren.<\/li>\n\n\n\n<li>Konfiguration \u00f6ffnen und die Pinterest Tag-ID (sowie optional Ad Account ID und Conversions-API-Token) hinterlegen (siehe \u201eEinrichtung&#8220;).<\/li>\n\n\n\n<li>Storefront-Cache leeren bzw. die Seite neu laden, damit das Tag ausgespielt wird.<\/li>\n<\/ol>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<style>.kb-row-layout-id10461_s1e005-01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10461_s1e005-01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10461_s1e005-01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10461_s1e005-01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10461_s1e005-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10461_s1e005-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10461_s1e005-01 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column10461_s1e005-c1 > .kt-inside-inner-col,.kadence-column10461_s1e005-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10461_s1e005-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10461_s1e005-c1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10461_s1e005-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10461_s1e005-c1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10461_s1e005-c1{position:relative;}@media all and (max-width: 1024px){.kadence-column10461_s1e005-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10461_s1e005-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10461_s1e005-c1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Einrichtung<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bevor du die Erweiterung konfigurierst, brauchst du ein paar Zugangsdaten aus dem Pinterest Ads Manager (<a href=\"https:\/\/ads.pinterest.com\" target=\"_blank\" rel=\"noopener\">ads.pinterest.com<\/a>):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tag-ID:<\/strong> Navigiere zu <strong>Ads &rsaquo; Conversions<\/strong> bzw. \u201ePinterest-Tag&#8220; und erstelle bzw. \u00f6ffne deinen Pinterest Tag. Die Tag-ID ist rein numerisch.<\/li>\n\n\n\n<li><strong>Ad Account ID:<\/strong> Steht in der URL des Ads Managers (<code>ads.pinterest.com\/advertiser\/&lt;AD_ACCOUNT_ID&gt;\/...<\/code>) oder unter den Kontoeinstellungen.<\/li>\n\n\n\n<li><strong>Conversions-API-Access-Token:<\/strong> Unter <strong>Ads &rsaquo; Conversions &rsaquo; Conversions API<\/strong> generieren. Pinterest zeigt den Token nur einmal an \u2013 sofort vollst\u00e4ndig sichern und wie ein Passwort behandeln.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6ffne anschlie\u00dfend die Plugin-Konfiguration unter <strong>Erweiterungen &rsaquo; Meine Erweiterungen<\/strong> beim Eintrag \u201ePinterest Tag &amp; Conversions API (CAPI)&#8220; \u00fcber das Drei-Punkte-Men\u00fc &rsaquo; <strong>Konfiguration<\/strong>. W\u00e4hle oben den gew\u00fcnschten Verkaufskanal aus und nimm die folgenden Einstellungen vor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aktiv:<\/strong> Schaltet das Tracking f\u00fcr den gew\u00e4hlten Verkaufskanal ein.<\/li>\n\n\n\n<li><strong>Pinterest Tag-ID:<\/strong> Deine Tag-ID aus dem Ads Manager.<\/li>\n\n\n\n<li><strong>Serverseitiges Tracking \u00fcber die Conversions API:<\/strong> Aktiviert die zus\u00e4tzliche Server-zu-Server-\u00dcbermittlung.<\/li>\n\n\n\n<li><strong>Ad Account ID<\/strong> und <strong>Conversions-API-Access-Token:<\/strong> Die oben beschafften Werte aus dem Ads Manager.<\/li>\n\n\n\n<li><strong>Enhanced Match:<\/strong> Optional. Sendet eine gehashte E-Mail zus\u00e4tzlich mit.<\/li>\n\n\n\n<li><strong>Consent-Manager:<\/strong> W\u00e4hle den in deinem Shop eingesetzten Cookie-Consent-Manager aus.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><a href=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2026\/07\/biloba-ad-pinterest-tag-konfiguration.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"878\" src=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2026\/07\/biloba-ad-pinterest-tag-konfiguration-1024x878.png\" alt=\"Plugin-Konfiguration des Pinterest Tag &amp; Conversions API in der Shopware-Administration\" class=\"wp-image-10459\" style=\"border-width:1px\" srcset=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2026\/07\/biloba-ad-pinterest-tag-konfiguration-1024x878.png 1024w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2026\/07\/biloba-ad-pinterest-tag-konfiguration-300x257.png 300w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2026\/07\/biloba-ad-pinterest-tag-konfiguration-768x658.png 768w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2026\/07\/biloba-ad-pinterest-tag-konfiguration-14x12.png 14w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2026\/07\/biloba-ad-pinterest-tag-konfiguration.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Plugin-Konfiguration: Tag-ID, Ad Account ID, Conversions-API-Token, Enhanced Match und Consent-Manager<\/figcaption><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<style>.kb-row-layout-id10461_f1f006-01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10461_f1f006-01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10461_f1f006-01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10461_f1f006-01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10461_f1f006-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10461_f1f006-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10461_f1f006-01 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column10461_f1f006-c1 > .kt-inside-inner-col,.kadence-column10461_f1f006-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10461_f1f006-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10461_f1f006-c1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10461_f1f006-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10461_f1f006-c1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10461_f1f006-c1{position:relative;}@media all and (max-width: 1024px){.kadence-column10461_f1f006-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10461_f1f006-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10461_f1f006-c1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">1 &middot; Erfasste Ereignisse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ist das Tracking aktiv und die Einwilligung erteilt, erfasst die Erweiterung automatisch die wichtigsten Ereignisse im Kaufprozess und meldet sie an Pinterest:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>page_visit:<\/strong> jeder Seitenaufruf im Storefront (clientseitig)<\/li>\n\n\n\n<li><strong>view_category:<\/strong> Kategorie- und Listing-Seiten (clientseitig)<\/li>\n\n\n\n<li><strong>search:<\/strong> Suchergebnisseiten (clientseitig)<\/li>\n\n\n\n<li><strong>add_to_cart:<\/strong> Artikel in den Warenkorb gelegt (ausschlie\u00dflich serverseitig)<\/li>\n\n\n\n<li><strong>checkout:<\/strong> abgeschlossene Bestellung mit Umsatz, W\u00e4hrung und Artikeln (client- und serverseitig, dedupliziert)<\/li>\n\n\n\n<li><strong>lead:<\/strong> erfolgreiche Kontaktformular-\u00dcbermittlung (optional, clientseitig zuschaltbar)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Kategorie- und Suchseiten sind produktiv oft HTTP-gecacht: Ein gecachter Seitenaufruf durchl\u00e4uft kein PHP und w\u00fcrde ohne Sonderbehandlung eine einzige, wiederverwendete Event-ID an alle Besucher ausspielen. Deshalb feuern diese beiden Ereignisse ausschlie\u00dflich clientseitig mit einer laufzeitgenerierten Event-ID.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<style>.kb-row-layout-id10461_f2g007-01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10461_f2g007-01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10461_f2g007-01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10461_f2g007-01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10461_f2g007-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10461_f2g007-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10461_f2g007-01 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column10461_f2g007-c1 > .kt-inside-inner-col,.kadence-column10461_f2g007-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10461_f2g007-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10461_f2g007-c1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10461_f2g007-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10461_f2g007-c1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10461_f2g007-c1{position:relative;}@media all and (max-width: 1024px){.kadence-column10461_f2g007-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10461_f2g007-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10461_f2g007-c1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">2 &middot; Conversions API &amp; Enhanced Match<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zus\u00e4tzlich zum clientseitigen Tag \u00fcbertr\u00e4gt die Erweiterung dieselben Ereignisse serverseitig \u00fcber die Pinterest Conversions API (CAPI v5) direkt von deinem Shop an Pinterest. Browser- und Server-Ereignis teilen sich eine gemeinsame Event-ID, sodass Pinterest sie zuverl\u00e4ssig dedupliziert und jedes Ereignis nur einmal z\u00e4hlt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das serverseitige Tracking arbeitet unabh\u00e4ngig von Ad-Blockern und Browser-Einschr\u00e4nkungen und sorgt so f\u00fcr eine deutlich stabilere Conversion-Messung. Bekannte Crawler-User-Agents werden dabei automatisch von den serverseitigen Ereignissen ausgeschlossen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit aktiviertem Enhanced Match \u00fcbergibt die Erweiterung zus\u00e4tzlich eine gehashte E-Mail-Adresse an die Conversions API. Das Hashing erfolgt serverseitig per SHA-256 \u2013 Klartextdaten verlassen deinen Shop nicht. So ordnet Pinterest Conversions zuverl\u00e4ssiger den richtigen Nutzern zu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Serverseitiges Tracking \u00fcber die Conversions API:<\/strong> aktiviert die Server-zu-Server-\u00dcbermittlung.<\/li>\n\n\n\n<li><strong>Enhanced Match:<\/strong> sendet eine gehashte E-Mail zus\u00e4tzlich mit.<\/li>\n\n\n\n<li><strong>Conversions API asynchron versenden:<\/strong> verarbeitet die Aufrufe \u00fcber die Shopware Message Queue, ohne die Storefront zu verlangsamen. Erfordert einen laufenden Message-Queue-Worker.<\/li>\n\n\n\n<li><strong>Protokollierung:<\/strong> schreibt die Conversions-API-Aufrufe in die Shopware-Logs zur Diagnose.<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<style>.kb-row-layout-id10461_f3h008-01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10461_f3h008-01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10461_f3h008-01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10461_f3h008-01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10461_f3h008-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10461_f3h008-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10461_f3h008-01 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column10461_f3h008-c1 > .kt-inside-inner-col,.kadence-column10461_f3h008-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10461_f3h008-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10461_f3h008-c1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10461_f3h008-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10461_f3h008-c1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10461_f3h008-c1{position:relative;}@media all and (max-width: 1024px){.kadence-column10461_f3h008-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10461_f3h008-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10461_f3h008-c1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">3 &middot; Cookie-Einwilligung &amp; Datenschutz<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Das Pinterest Tag wird erst geladen, wenn der Besucher der Kategorie \u201eMarketing&#8220; zugestimmt hat. Wird die Einwilligung widerrufen, stoppt das Tracking aktiv \u2013 die Warteschlange wird geleert, das Tag neutralisiert und erreichbare Pinterest-Cookies werden entfernt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unterst\u00fctzt werden der Shopware Cookie-Consent-Manager sowie sieben externe Consent-Tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cookiebot<\/li>\n\n\n\n<li>CookieFirst<\/li>\n\n\n\n<li>Usercentrics<\/li>\n\n\n\n<li>ACRIS EU Cookie Richtlinie Pro<\/li>\n\n\n\n<li>CCM19<\/li>\n\n\n\n<li>CMP<\/li>\n\n\n\n<li>CookieYes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bei Shopware Cookie-Consent-Manager, Cookiebot, CookieFirst, CookieYes und ACRIS EU Cookie Richtlinie Pro kann die Erweiterung die Einwilligung auch serverseitig auslesen \u2013 die Conversions API sendet nur dann ein Ereignis, wenn Marketing-Consent tats\u00e4chlich erteilt wurde. Bei Usercentrics, CCM19 und CMP liegt die Einwilligung ausschlie\u00dflich im Browser vor und ist serverseitig nicht zuverl\u00e4ssig auslesbar: Hier unterbleibt aus Sicherheitsgr\u00fcnden das serverseitige Ereignis, das clientseitige Tag feuert aber weiterhin normal nach erteilter Einwilligung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hinweis zum Datenschutz:<\/strong> Enhanced Match \u00fcbertr\u00e4gt eine SHA-256-gehashte E-Mail-Adresse; diese wird vor dem Verlassen deines Shops gehasht. Die Conversions API sendet zus\u00e4tzlich die IP-Adresse und den User-Agent des Besuchers im Klartext an Pinterest \u2013 das ist f\u00fcr den Abgleich erforderlich und bei serverseitigen Conversion-APIs \u00fcblich. Pinterest Inc. verarbeitet diese Daten in den USA. Weise diese Daten\u00fcbertragung in deiner Datenschutzerkl\u00e4rung aus.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><a href=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2026\/07\/biloba-ad-pinterest-tag-cookie-dialog.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2026\/07\/biloba-ad-pinterest-tag-cookie-dialog-1024x640.png\" alt=\"Cookie-Voreinstellungen in der Storefront mit dem Pinterest Tag in der Marketing-Kategorie\" class=\"wp-image-10460\" style=\"border-width:1px\" srcset=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2026\/07\/biloba-ad-pinterest-tag-cookie-dialog-1024x640.png 1024w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2026\/07\/biloba-ad-pinterest-tag-cookie-dialog-300x188.png 300w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2026\/07\/biloba-ad-pinterest-tag-cookie-dialog-768x480.png 768w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2026\/07\/biloba-ad-pinterest-tag-cookie-dialog-1536x960.png 1536w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2026\/07\/biloba-ad-pinterest-tag-cookie-dialog-18x12.png 18w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2026\/07\/biloba-ad-pinterest-tag-cookie-dialog.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Cookie-Dialog: Das Pinterest Tag erscheint in der Kategorie \u201eMarketing&#8220;.<\/figcaption><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<style>.kb-row-layout-id10461_f4i009-01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10461_f4i009-01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10461_f4i009-01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10461_f4i009-01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10461_f4i009-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10461_f4i009-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10461_f4i009-01 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column10461_f4i009-c1 > .kt-inside-inner-col,.kadence-column10461_f4i009-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10461_f4i009-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10461_f4i009-c1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10461_f4i009-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10461_f4i009-c1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10461_f4i009-c1{position:relative;}@media all and (max-width: 1024px){.kadence-column10461_f4i009-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10461_f4i009-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10461_f4i009-c1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">4 &middot; Selbst testen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bevor du das Tracking live schaltest, empfehlen wir einen kurzen Funktionstest:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Test-Modus aktivieren:<\/strong> In der Plugin-Konfiguration den Test-Modus einschalten. Serverseitige Ereignisse werden dann mit <code>?test=true<\/code> gesendet \u2013 Pinterest validiert die Nutzlast, z\u00e4hlt die Ereignisse aber nicht als echte Conversions.<\/li>\n\n\n\n<li><strong>Client-Events pr\u00fcfen:<\/strong> Installiere die kostenlose Browser-Erweiterung \u201ePinterest Tag Helper&#8220; (Chrome Web Store) und rufe deinen Shop auf. Die Erweiterung zeigt page_visit, view_category, search und checkout live an, sobald Marketing-Consent erteilt wurde.<\/li>\n\n\n\n<li><strong>Server-Events pr\u00fcfen:<\/strong> add_to_cart ist bewusst ausschlie\u00dflich serverseitig und erscheint deshalb <strong>nicht<\/strong> im Pinterest Tag Helper. Pr\u00fcfe add_to_cart sowie die serverseitigen checkout-Events stattdessen im Pinterest Ads Manager unter <strong>Conversions &rsaquo; Ereignisverlauf<\/strong> bzw. den Test-Events.<\/li>\n\n\n\n<li><strong>Deduplizierung pr\u00fcfen:<\/strong> Client- und Server-checkout-Event teilen sich dieselbe Event-ID \u2013 im Ereignisverlauf sollte die Bestellung nur einmal als Conversion gez\u00e4hlt werden, obwohl beide Wege ein Ereignis senden.<\/li>\n\n\n\n<li><strong>Test-Modus deaktivieren:<\/strong> Nach erfolgreichem Test den Test-Modus wieder ausschalten, damit die Ereignisse produktiv gez\u00e4hlt werden.<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<style>.kb-row-layout-id10461_f5j010-01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10461_f5j010-01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10461_f5j010-01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10461_f5j010-01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10461_f5j010-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10461_f5j010-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10461_f5j010-01 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column10461_f5j010-c1 > .kt-inside-inner-col,.kadence-column10461_f5j010-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10461_f5j010-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10461_f5j010-c1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10461_f5j010-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10461_f5j010-c1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10461_f5j010-c1{position:relative;}@media all and (max-width: 1024px){.kadence-column10461_f5j010-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10461_f5j010-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10461_f5j010-c1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">5 &middot; Mehrere Verkaufskan\u00e4le &amp; weitere Optionen<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mehrere Verkaufskan\u00e4le:<\/strong> W\u00e4hle oben in der Konfiguration den jeweiligen Verkaufskanal und hinterlege pro Kanal eine eigene Tag-ID, Ad Account ID und ein eigenes Conversions-API-Token.<\/li>\n\n\n\n<li><strong>Eigene Ereignisse:<\/strong> Definiere zus\u00e4tzliche clientseitige Ereignisse je Seite\/Route \u00fcber die Konfiguration, ganz ohne Code-Anpassung.<\/li>\n\n\n\n<li><strong>Brutto\/Netto:<\/strong> Lege fest, ob Ums\u00e4tze brutto oder netto \u00fcbergeben werden.<\/li>\n\n\n\n<li><strong>Bestellwert:<\/strong> \u00dcbermittle den Bestellwert inklusive oder exklusive Versandkosten.<\/li>\n\n\n\n<li><strong>Kundengruppen ausschlie\u00dfen:<\/strong> Nimm einzelne Kundengruppen (z.&nbsp;B. H\u00e4ndler oder interne Gruppen) vom Tracking aus.<\/li>\n\n\n\n<li><strong>W\u00e4hrung \u00fcberschreiben:<\/strong> Optional eine feste W\u00e4hrung statt der Verkaufskanal-W\u00e4hrung vorgeben.<\/li>\n\n\n\n<li><strong>24 Sprachen:<\/strong> Administration und Storefront-Texte stehen in 24 Sprachen zur Verf\u00fcgung.<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<style>.kb-row-layout-id10461_faq01-01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10461_faq01-01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10461_faq01-01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10461_faq01-01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10461_faq01-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10461_faq01-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10461_faq01-01 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column10461_faq01-c1 > .kt-inside-inner-col,.kadence-column10461_faq01-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10461_faq01-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10461_faq01-c1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10461_faq01-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10461_faq01-c1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10461_faq01-c1{position:relative;}@media all and (max-width: 1024px){.kadence-column10461_faq01-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10461_faq01-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10461_faq01-c1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading10461_faq-hd, .wp-block-kadence-advancedheading.kt-adv-heading10461_faq-hd[data-kb-block=\"kb-adv-heading10461_faq-hd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10461_faq-hd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10461_faq-hd[data-kb-block=\"kb-adv-heading10461_faq-hd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10461_faq-hd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10461_faq-hd[data-kb-block=\"kb-adv-heading10461_faq-hd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading10461_faq-hd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10461_faq-hd\">FAQs<\/h2>\n\n\n<style>.kt-accordion-id10461_faq-ac .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:18px;}.kt-accordion-id10461_faq-ac .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id10461_faq-ac > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{background:var(--global-palette5, #4A5568);font-weight:bold;color:var(--global-palette9, #ffffff);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-accordion-id10461_faq-ac:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id10461_faq-ac:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id10461_faq-ac:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette9, #ffffff);}.kt-accordion-id10461_faq-ac:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id10461_faq-ac:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette5, #4A5568);}.kt-accordion-id10461_faq-ac > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id10461_faq-ac .kt-blocks-accordion-header:focus-visible{background:var(--global-palette6, #718096);}.kt-accordion-id10461_faq-ac:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id10461_faq-ac:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id10461_faq-ac:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id10461_faq-ac:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette6, #718096);}@media all and (max-width: 767px){.kt-accordion-id10461_faq-ac .kt-accordion-inner-wrap{display:block;}.kt-accordion-id10461_faq-ac .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:18px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id10461_faq-ac kt-accordion-has-6-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane10461_p001\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Wo finde ich meine Pinterest Tag-ID, Ad Account ID und das Conversions-API-Token?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Alle drei findest du im Pinterest Ads Manager (ads.pinterest.com). Die Ad Account ID steht in der URL bzw. unter den Kontoeinstellungen, die Tag-ID unter \u201eAds &rsaquo; Conversions&#8220;, und das Conversions-API-Token generierst du dort unter \u201eConversions API&#8220; \u2013 der Token wird nur einmal angezeigt, also sofort sichern.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane10461_p002\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Warum wird das Tag im Shop nicht geladen?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Das Pinterest Tag wird erst nach Zustimmung zur Marketing-Kategorie im Cookie-Dialog geladen. Pr\u00fcfe au\u00dferdem, ob die Erweiterung f\u00fcr den richtigen Verkaufskanal aktiv ist und eine g\u00fcltige Tag-ID hinterlegt wurde.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane10461_p003\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Warum sehe ich add_to_cart nicht im Pinterest Tag Helper?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">add_to_cart wird bewusst ausschlie\u00dflich serverseitig \u00fcber die Conversions API gesendet, nicht \u00fcber das clientseitige Tag. Der Tag Helper zeigt nur clientseitige Ereignisse an. Pr\u00fcfe add_to_cart stattdessen im Pinterest Ads Manager unter \u201eConversions &rsaquo; Ereignisverlauf&#8220;.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane10461_p004\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Brauche ich die Conversions API zwingend?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Nein. Das clientseitige Tag funktioniert eigenst\u00e4ndig. Die Conversions API ist optional, verbessert aber die Datenqualit\u00e4t deutlich, da sie unabh\u00e4ngig von Ad-Blockern arbeitet. F\u00fcr sie brauchst du eine Ad Account ID und ein Conversions-API-Access-Token.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane10461_p005\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Was bewirkt der Test-Modus?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Mit aktiviertem Test-Modus sendet die Erweiterung serverseitige Ereignisse mit dem Parameter <code>?test=true<\/code>. Pinterest validiert die Nutzlast, z\u00e4hlt die Ereignisse aber nicht als echte Conversions. So kannst du das Setup gefahrlos pr\u00fcfen, bevor du live gehst.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane10461_p006\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Wie kann ich bestimmte Kundengruppen vom Tracking ausnehmen?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">W\u00e4hle die betroffenen Kundengruppen in der Plugin-Konfiguration aus. F\u00fcr diese werden weder Tag- noch Conversions-API-Ereignisse ausgespielt.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<style>.kb-row-layout-id10461_support-01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10461_support-01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10461_support-01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10461_support-01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10461_support-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10461_support-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10461_support-01 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column10461_support-c1 > .kt-inside-inner-col,.kadence-column10461_support-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10461_support-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10461_support-c1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10461_support-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10461_support-c1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10461_support-c1{position:relative;}@media all and (max-width: 1024px){.kadence-column10461_support-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10461_support-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10461_support-c1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Support<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bei Fragen oder Problemen stehen wir zur Verf\u00fcgung:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Support-Anfrage: <a href=\"https:\/\/www.biloba-it.de\/shopware-plugin-support\/\">biloba-it.de\/shopware-plugin-support<\/a><\/li>\n\n\n\n<li>E-Mail: <a href=\"mailto:support@biloba-it.de\">support@biloba-it.de<\/a><\/li>\n\n\n\n<li>Telefon: +49 (0) 711 \u2013 13633800<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Pinterest Tag mit serverseitiger Conversions API (CAPI) fuer Shopware 6.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-10461","doku","type-doku","status-publish","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/doku\/10461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/doku"}],"about":[{"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/types\/doku"}],"version-history":[{"count":2,"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/doku\/10461\/revisions"}],"predecessor-version":[{"id":10463,"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/doku\/10461\/revisions\/10463"}],"wp:attachment":[{"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/media?parent=10461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}