{"id":9447,"date":"2025-06-16T10:50:31","date_gmt":"2025-06-16T08:50:31","guid":{"rendered":"https:\/\/www.biloba-it.de\/?post_type=doku&#038;p=9447"},"modified":"2026-02-13T12:04:45","modified_gmt":"2026-02-13T11:04:45","slug":"google-tag-manager","status":"publish","type":"doku","link":"https:\/\/www.biloba-it.de\/en\/doku\/google-tag-manager\/","title":{"rendered":"Google Tag Manager, GA4 &amp; Google Ads (incl. server-side tracking)"},"content":{"rendered":"<style>.kb-row-layout-id9447_a1f9e3-27 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9447_a1f9e3-27 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9447_a1f9e3-27 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9447_a1f9e3-27 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9447_a1f9e3-27 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9447_a1f9e3-27 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9447_a1f9e3-27 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9447_2c12fa-7e > .kt-inside-inner-col,.kadence-column9447_2c12fa-7e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9447_2c12fa-7e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9447_2c12fa-7e > .kt-inside-inner-col{flex-direction:column;}.kadence-column9447_2c12fa-7e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9447_2c12fa-7e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9447_2c12fa-7e{position:relative;}@media all and (max-width: 1024px){.kadence-column9447_2c12fa-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9447_2c12fa-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9447_2c12fa-7e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9447_15abd6-be, .wp-block-kadence-advancedheading.kt-adv-heading9447_15abd6-be[data-kb-block=\"kb-adv-heading9447_15abd6-be\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_15abd6-be mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_15abd6-be[data-kb-block=\"kb-adv-heading9447_15abd6-be\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_15abd6-be img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_15abd6-be[data-kb-block=\"kb-adv-heading9447_15abd6-be\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading9447_15abd6-be wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_15abd6-be\">Erweiterung installieren<\/h2>\n\n\n\n<p>Installiere und aktiviere die Erweiterung in deiner Shopware-Administration unter Erweiterungen. <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9447_94a5c3-66, .wp-block-kadence-advancedheading.kt-adv-heading9447_94a5c3-66[data-kb-block=\"kb-adv-heading9447_94a5c3-66\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_94a5c3-66 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_94a5c3-66[data-kb-block=\"kb-adv-heading9447_94a5c3-66\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_94a5c3-66 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_94a5c3-66[data-kb-block=\"kb-adv-heading9447_94a5c3-66\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading9447_94a5c3-66 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_94a5c3-66\">Funktionsweise des Plugins<\/h2>\n\n\n\n<p>Das Plugin unterst\u00fctzt zwei unterschiedliche Methoden zur Tracking-Integration in deinen Shopware-Shop:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Google Tag Manager (GTM)<\/strong><br>Die empfohlene und flexibelste Methode. Mit dem Google Tag Manager kannst du alle Tracking-Events zentral verwalten, eigene Tags hinzuf\u00fcgen und das Tracking jederzeit erweitern \u2013 ganz ohne \u00c4nderungen am Shop-Code. Das Plugin stellt dir daf\u00fcr ein vorkonfiguriertes GTM-Template zur Verf\u00fcgung.<\/li>\n\n\n\n<li><strong>Google-Tag (gtag.js)<\/strong><br>Diese Methode bindet Google Analytics 4 und optional auch Google Ads direkt \u00fcber das gtag.js-Script ein \u2013 ohne Tag Manager. Sie eignet sich, wenn du ein einfaches Setup bevorzugst.<\/li>\n<\/ol>\n\n\n\n<p><strong>Wichtig:<\/strong> Deaktiviere andere Google Analytics-Integrationen, wenn du diese App nutzt.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9447_de77d9-6d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9447_de77d9-6d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9447_de77d9-6d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9447_de77d9-6d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9447_de77d9-6d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9447_de77d9-6d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9447_de77d9-6d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9447_c0a2d2-c7 > .kt-inside-inner-col,.kadence-column9447_c0a2d2-c7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9447_c0a2d2-c7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9447_c0a2d2-c7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9447_c0a2d2-c7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9447_c0a2d2-c7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9447_c0a2d2-c7{position:relative;}@media all and (max-width: 1024px){.kadence-column9447_c0a2d2-c7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9447_c0a2d2-c7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9447_c0a2d2-c7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9447_9f769c-75, .wp-block-kadence-advancedheading.kt-adv-heading9447_9f769c-75[data-kb-block=\"kb-adv-heading9447_9f769c-75\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_9f769c-75 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_9f769c-75[data-kb-block=\"kb-adv-heading9447_9f769c-75\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_9f769c-75 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_9f769c-75[data-kb-block=\"kb-adv-heading9447_9f769c-75\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading9447_9f769c-75 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_9f769c-75\">Google Tag Manager einrichten<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9447_ad555d-fb, .wp-block-kadence-advancedheading.kt-adv-heading9447_ad555d-fb[data-kb-block=\"kb-adv-heading9447_ad555d-fb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_ad555d-fb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_ad555d-fb[data-kb-block=\"kb-adv-heading9447_ad555d-fb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_ad555d-fb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_ad555d-fb[data-kb-block=\"kb-adv-heading9447_ad555d-fb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading9447_ad555d-fb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_ad555d-fb\">Tag Manager Konto und Container<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Melde dich in deinem Google Tag Manager-Account an oder erstelle einen neuen Account.<\/li>\n\n\n\n<li>Erstelle einen <strong>neuen leeren Container<\/strong> f\u00fcr den Import der Standard-Einstellungen.<\/li>\n<\/ol>\n\n\n\n<p><strong>F\u00fcr Fortgeschrittene:<\/strong> Du kannst auch einen bestehenden Container nutzen und sp\u00e4ter zusammenf\u00fchren. Wir empfehlen aber, einen neuen Container zu verwenden.<\/p>\n\n\n\n<p>Hilfestellung zum Google Tag Manager findest du hier:<br><a href=\"https:\/\/support.google.com\/tagmanager\/topic\/14841964\" target=\"_blank\" rel=\"noopener\">Google Tag Manager Support<\/a><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9447_4cf9c8-20, .wp-block-kadence-advancedheading.kt-adv-heading9447_4cf9c8-20[data-kb-block=\"kb-adv-heading9447_4cf9c8-20\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_4cf9c8-20 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_4cf9c8-20[data-kb-block=\"kb-adv-heading9447_4cf9c8-20\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_4cf9c8-20 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_4cf9c8-20[data-kb-block=\"kb-adv-heading9447_4cf9c8-20\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading9447_4cf9c8-20 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_4cf9c8-20\">Template herunterladen und anpassen<\/h3>\n\n\n\n<p>Lade das passende GTM-Template f\u00fcr deinen Anwendungsfall herunter.  <\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items9447_ba2b47-6a:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items9447_ba2b47-6a ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items9447_ba2b47-6a ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items9447_ba2b47-6a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items9447_ba2b47-6a ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items9447_ba2b47-6a kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-9447_0ae57e-3b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-9447_0ae57e-3b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowDownCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"8 12 12 16 16 12\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"16\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><a href=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2026\/02\/bilobait_gtm_v5_gesamt.json\" target=\"_blank\" rel=\"noreferrer noopener\">Template Gesamt (Analytics + Ads)<\/a> (Empfohlen, wenn du sowohl Google Analytics 4 als auch Google Ads Conversion Tracking nutzen m\u00f6chtest.)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-9447_b45e0f-d1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-9447_b45e0f-d1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowDownCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"8 12 12 16 16 12\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"16\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><a href=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2026\/02\/bilobait_gtm_v5_analytics.json\" target=\"_blank\" rel=\"noreferrer noopener\">Template f\u00fcr Analytics<\/a> (Ideal, wenn du ausschlie\u00dflich Google Analytics 4 einsetzt und kein Google Ads Tracking ben\u00f6tigst.)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-9447_e76af9-9d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-9447_e76af9-9d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowDownCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"8 12 12 16 16 12\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"16\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><a href=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2026\/02\/bilobait_gtm_v4_ads.json\" target=\"_blank\" rel=\"noreferrer noopener\">Template f\u00fcr Ads<\/a> (Verwende dieses Template, wenn du nur Google Ads Conversion Tracking einrichten m\u00f6chtest)<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>\u00d6ffne die heruntergeladene JSON-Datei mit einem Texteditor.<\/p>\n\n\n\n<p>Ersetze folgende Platzhalter per \u201eSuchen &amp; Ersetzen\u201c mit deinen individuellen Werten:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>###ACCOUNT_ID###: Deine Google Tag Manager Account-ID (aus der URL: \/accounts\/xxxxxxxxxx\/)<\/li>\n\n\n\n<li>###CONTAINER_ID###: Deine Container-ID (aus der URL: \/containers\/xxxxxxxxxx\/)<\/li>\n\n\n\n<li>###CONTAINER_NAME###: Name deines GTM-Containers (im GTM-Header sichtbar)<\/li>\n\n\n\n<li>###GTM_ID###: Deine Google Tag Manager-ID (Format: GTM-XXXXXXXX)<\/li>\n<\/ul>\n\n\n\n<p>Kontrolliere nochmals, ob alle Platzhalter korrekt ersetzt wurden.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9447_7555f6-25, .wp-block-kadence-advancedheading.kt-adv-heading9447_7555f6-25[data-kb-block=\"kb-adv-heading9447_7555f6-25\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_7555f6-25 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_7555f6-25[data-kb-block=\"kb-adv-heading9447_7555f6-25\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_7555f6-25 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_7555f6-25[data-kb-block=\"kb-adv-heading9447_7555f6-25\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading9447_7555f6-25 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_7555f6-25\">Template importieren<\/h3>\n\n\n\n<p>Importiere die angepasste Datei im GTM unter <strong>Verwaltung \u2192 Container importieren<\/strong>.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9447_6eb1d5-45, .wp-block-kadence-advancedheading.kt-adv-heading9447_6eb1d5-45[data-kb-block=\"kb-adv-heading9447_6eb1d5-45\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_6eb1d5-45 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_6eb1d5-45[data-kb-block=\"kb-adv-heading9447_6eb1d5-45\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_6eb1d5-45 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_6eb1d5-45[data-kb-block=\"kb-adv-heading9447_6eb1d5-45\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading9447_6eb1d5-45 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_6eb1d5-45\">Variablen ausf\u00fcllen<\/h3>\n\n\n\n<p>Wechsle im GTM in den Bereich <strong>Variablen<\/strong> und f\u00fclle folgende Konstanten aus (Werte eintragen):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1.0# Google Analytics &#8211; Tag-ID<\/li>\n\n\n\n<li>2.0# Google Ads &#8211; Conversion-ID<\/li>\n\n\n\n<li>2.1# Google Ads &#8211; Label-ID<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/tag-manager-variablen.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"392\" src=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/tag-manager-variablen-1024x392.jpg\" alt=\"\" class=\"wp-image-9526\" srcset=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/tag-manager-variablen-1024x392.jpg 1024w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/tag-manager-variablen-300x115.jpg 300w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/tag-manager-variablen-768x294.jpg 768w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/tag-manager-variablen-18x7.jpg 18w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/tag-manager-variablen.jpg 1472w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9447_4abd6c-64, .wp-block-kadence-advancedheading.kt-adv-heading9447_4abd6c-64[data-kb-block=\"kb-adv-heading9447_4abd6c-64\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_4abd6c-64 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_4abd6c-64[data-kb-block=\"kb-adv-heading9447_4abd6c-64\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_4abd6c-64 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_4abd6c-64[data-kb-block=\"kb-adv-heading9447_4abd6c-64\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading9447_4abd6c-64 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_4abd6c-64\"><strong>So findest du die IDs:<\/strong><\/p>\n\n\n\n<p><strong>Analytics:<\/strong> Erstelle ein Property bzw. gehe in deine vorhandene Property in Google Analytics und navigiere zu Verwaltung (unten links) und dann zu \u201eDatenstreams\u201c. W\u00e4hle den entsprechenden Datenstream aus. Die GA4-ID findest du rechts oben (Mess-ID). <a href=\"https:\/\/support.google.com\/analytics\/answer\/9539598?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">Google Hilfe<\/a><\/p>\n\n\n\n<p><strong>Ads:<\/strong> Melde dich bei Google Ads an \u2192 Zielvorhaben \u2192 Conversions \u2192 Zusammenfassung. \u00d6ffne die gew\u00fcnschte Conversion-Aktion (oder erstellen eine neue). Unter Tag-Einrichtung w\u00e4hle den Reiter &#8222;Google Tag Manager verwenden&#8220;. Dort findest du die Conversion-ID und das Conversion-Label.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/conversion-id.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"429\" src=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/conversion-id-1024x429.jpg\" alt=\"\" class=\"wp-image-9532\" srcset=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/conversion-id-1024x429.jpg 1024w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/conversion-id-300x126.jpg 300w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/conversion-id-768x322.jpg 768w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/conversion-id-18x8.jpg 18w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/conversion-id.jpg 1028w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9447_31fd95-2b, .wp-block-kadence-advancedheading.kt-adv-heading9447_31fd95-2b[data-kb-block=\"kb-adv-heading9447_31fd95-2b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_31fd95-2b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_31fd95-2b[data-kb-block=\"kb-adv-heading9447_31fd95-2b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_31fd95-2b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_31fd95-2b[data-kb-block=\"kb-adv-heading9447_31fd95-2b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading9447_31fd95-2b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_31fd95-2b\">Plugin in Shopware konfigurieren<\/h3>\n\n\n\n<p>Wechsle jetzt in dein Shopware-Backend und \u00f6ffne die Konfiguration des Plugins.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/plugin-konfigurieren.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"993\" height=\"335\" src=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/plugin-konfigurieren.jpg\" alt=\"\" class=\"wp-image-9527\" srcset=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/plugin-konfigurieren.jpg 993w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/plugin-konfigurieren-300x101.jpg 300w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/plugin-konfigurieren-768x259.jpg 768w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/plugin-konfigurieren-18x6.jpg 18w\" sizes=\"auto, (max-width: 993px) 100vw, 993px\" \/><\/a><\/figure>\n\n\n\n<p>W\u00e4hle bei \u201eWelche Tracking-Integration m\u00f6chtest du verwenden?\u201c die Option \u201eGoogle Tag Manager\u201c.<br>Trage anschlie\u00dfend deine GTM-ID (z.\u202fB. GTM-XXXXXXX) in das Feld \u201eGoogle Tag Manager Container-ID\u201c ein.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/gtm-id.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"735\" src=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/gtm-id.jpg\" alt=\"\" class=\"wp-image-9528\" srcset=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/gtm-id.jpg 970w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/gtm-id-300x227.jpg 300w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/gtm-id-768x582.jpg 768w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/gtm-id-16x12.jpg 16w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>Wenn du google Ads Tracking verwendest, bitte zus\u00e4tzlich die Option und ggf. Enhanced Conversion Data aktivieren:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/gtm-ads.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"466\" src=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/gtm-ads.jpg\" alt=\"\" class=\"wp-image-9531\" srcset=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/gtm-ads.jpg 879w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/gtm-ads-300x159.jpg 300w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/gtm-ads-768x407.jpg 768w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/gtm-ads-18x10.jpg 18w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><\/a><\/figure>\n\n\n\n<p>Speichere die Konfiguration, um die Einbindung des Containers im Shop zu aktivieren.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9447_a354ae-bb, .wp-block-kadence-advancedheading.kt-adv-heading9447_a354ae-bb[data-kb-block=\"kb-adv-heading9447_a354ae-bb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_a354ae-bb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_a354ae-bb[data-kb-block=\"kb-adv-heading9447_a354ae-bb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_a354ae-bb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_a354ae-bb[data-kb-block=\"kb-adv-heading9447_a354ae-bb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading9447_a354ae-bb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_a354ae-bb\">Container pr\u00fcfen und ver\u00f6ffentlichen<\/h3>\n\n\n\n<p>Nutze die <strong>Vorschau-Funktion<\/strong> im Google Tag Manager (\u201eIn Vorschau ansehen\u201c), um deinen Container zu testen. Gib deine Shop-URL ein und pr\u00fcfe, ob alle Events wie Produktansicht, Add-to-Cart oder Purchase korrekt ausgel\u00f6st werden. Achte darauf, dass bei abgelehntem Cookie-Consent kein Tracking erfolgt.<\/p>\n\n\n\n<p>Wenn alles wie gew\u00fcnscht funktioniert, <strong>vergiss nicht, den Container zu ver\u00f6ffentlichen<\/strong> Klicke dazu oben rechts im GTM auf <strong>Senden \u2192 Ver\u00f6ffentlichen<\/strong>. Erst danach ist dein Tracking im Live-Shop aktiv.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9447_575986-80 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9447_575986-80 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9447_575986-80 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9447_575986-80 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9447_575986-80 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9447_575986-80 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9447_575986-80 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9447_a16e3d-55 > .kt-inside-inner-col,.kadence-column9447_a16e3d-55 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9447_a16e3d-55 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9447_a16e3d-55 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9447_a16e3d-55 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9447_a16e3d-55 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9447_a16e3d-55{position:relative;}@media all and (max-width: 1024px){.kadence-column9447_a16e3d-55 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9447_a16e3d-55 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9447_a16e3d-55\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9447_74bb6c-52, .wp-block-kadence-advancedheading.kt-adv-heading9447_74bb6c-52[data-kb-block=\"kb-adv-heading9447_74bb6c-52\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_74bb6c-52 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_74bb6c-52[data-kb-block=\"kb-adv-heading9447_74bb6c-52\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_74bb6c-52 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_74bb6c-52[data-kb-block=\"kb-adv-heading9447_74bb6c-52\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading9447_74bb6c-52 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_74bb6c-52\">Konfiguration Google Analytics (gtag.js)<\/h2>\n\n\n\n<p>Wenn du keinen Google Tag Manager verwenden m\u00f6chtest, kannst du alternativ direkt mit dem Google Analytics-Trackingcode (gtag.js) arbeiten.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>W\u00e4hle unter <strong>\u201eWelche Tracking-Integration m\u00f6chtest du verwenden?\u201c<\/strong> die Option <strong>\u201eGoogle Analytics (gtag.js)\u201c<\/strong>.<\/li>\n\n\n\n<li>Trage deine <strong>Google Analytics 4 Mess-ID<\/strong> im Format G-XXXXXXXXXX in das entsprechende Feld ein. Die Id findest du in Analytics unter Verwaltung \u2192 Datenstreams<\/li>\n\n\n\n<li>Speichere die Konfiguration.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/gtag-analytics.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"871\" height=\"784\" src=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/gtag-analytics.jpg\" alt=\"\" class=\"wp-image-9530\" srcset=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/gtag-analytics.jpg 871w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/gtag-analytics-300x270.jpg 300w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/gtag-analytics-768x691.jpg 768w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/gtag-analytics-13x12.jpg 13w\" sizes=\"auto, (max-width: 871px) 100vw, 871px\" \/><\/a><\/figure>\n\n\n\n<p>Ab sofort \u00fcbernimmt das Plugin das Tracking \u00fcber den gtag.js-Code \u2013 inklusive aller unterst\u00fctzten E-Commerce-Events wie Produktansicht, Add-to-Cart und Kaufabschluss.<\/p>\n\n\n\n<p><strong>Hinweis:<\/strong> Wenn du stattdessen den <strong>Google Tag Manager<\/strong> nutzt, musst du die GA-ID dort im Container pflegen \u2013 nicht im Plugin.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9447_4966b0-e0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9447_4966b0-e0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9447_4966b0-e0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9447_4966b0-e0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9447_4966b0-e0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9447_4966b0-e0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9447_4966b0-e0 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9447_7b8f7a-03 > .kt-inside-inner-col,.kadence-column9447_7b8f7a-03 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9447_7b8f7a-03 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9447_7b8f7a-03 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9447_7b8f7a-03 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9447_7b8f7a-03 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9447_7b8f7a-03{position:relative;}@media all and (max-width: 1024px){.kadence-column9447_7b8f7a-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9447_7b8f7a-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9447_7b8f7a-03\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9447_1a3578-81, .wp-block-kadence-advancedheading.kt-adv-heading9447_1a3578-81[data-kb-block=\"kb-adv-heading9447_1a3578-81\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_1a3578-81 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_1a3578-81[data-kb-block=\"kb-adv-heading9447_1a3578-81\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_1a3578-81 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_1a3578-81[data-kb-block=\"kb-adv-heading9447_1a3578-81\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading9447_1a3578-81 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_1a3578-81\">Konfiguration Google Ads Tracking (gtag.js)<\/h2>\n\n\n\n<p>Wenn du Google Ads Conversion Tracking nutzen m\u00f6chtest, ohne den Google Tag Manager zu verwenden, kannst du dies direkt \u00fcber den gtag.js-Trackingcode einrichten.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>W\u00e4hle unter <strong>\u201eWelche Tracking-Integration m\u00f6chtest du verwenden?\u201c<\/strong> die Option <strong>\u201eGoogle Analytics (gtag.js)\u201c<\/strong>.<\/li>\n\n\n\n<li>Aktiviere im Plugin die Option <strong>\u201eConversion Tracking aktivieren\u201c<\/strong>.<\/li>\n\n\n\n<li>Trage deine <strong>Google Ads Conversion-ID<\/strong> sowie das zugeh\u00f6rige <strong>Conversion-Label<\/strong> in die entsprechenden Felder ein.<\/li>\n\n\n\n<li>(Optional) Aktiviere <strong>\u201eEnhanced Conversion Data aktivieren\u201c<\/strong>, um zus\u00e4tzliche Nutzerdaten wie E-Mail-Adresse oder Telefonnummer an Google Ads zu \u00fcbermitteln. Damit verbesserst du die Zuordnung von Conversions \u2013 insbesondere bei ger\u00e4te\u00fcbergreifenden K\u00e4ufen.<\/li>\n\n\n\n<li>Speichere die Konfiguration.<\/li>\n<\/ol>\n\n\n\n<p><strong>Hinweis:<\/strong> F\u00fcr Enhanced Conversions musst du diese Funktion auch in deinem Google Ads-Konto aktivieren. Eine Anleitung findest du hier: <a href=\"https:\/\/support.google.com\/google-ads\/answer\/13258081?visit_id=638864401546282571-2622171799&amp;rd=2\" target=\"_blank\" rel=\"noopener\">Google Ads Anleitung zu erweiterten Conversions<\/a><\/p>\n\n\n\n<p><strong>Wie finde ich meine Google Ads Conversion-ID und das Conversion-Label?<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Melde dich bei deinem Google Ads-Konto an.<\/li>\n\n\n\n<li>Navigiere zu \u2192 Zielvorhaben \u2192 Conversions \u2192 Zusammenfassung<\/li>\n\n\n\n<li>W\u00e4hle eine vorhandene <strong>Conversion-Aktion<\/strong> aus oder erstelle eine neue.<\/li>\n\n\n\n<li>Klicke im Bereich <strong>\u201eTag-Einrichtung\u201c<\/strong> auf den Reiter <strong>\u201eTag selbst einrichten\u201c<\/strong>.<\/li>\n\n\n\n<li>Im Abschnitt \u201eEreignis-Snippet\u201c findest du unter send_to sowohl deine Conversion-ID (z.\u202fB. AW-1234567890) als auch das Conversion-Label (z.\u202fB. abc123XYZabcDEF456).<\/li>\n<\/ol>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9447_fd2920-7f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9447_fd2920-7f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9447_fd2920-7f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9447_fd2920-7f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9447_fd2920-7f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9447_fd2920-7f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9447_fd2920-7f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9447_ca73d9-bb > .kt-inside-inner-col,.kadence-column9447_ca73d9-bb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9447_ca73d9-bb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9447_ca73d9-bb > .kt-inside-inner-col{flex-direction:column;}.kadence-column9447_ca73d9-bb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9447_ca73d9-bb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9447_ca73d9-bb{position:relative;}@media all and (max-width: 1024px){.kadence-column9447_ca73d9-bb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9447_ca73d9-bb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9447_ca73d9-bb\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9447_8a825e-0d, .wp-block-kadence-advancedheading.kt-adv-heading9447_8a825e-0d[data-kb-block=\"kb-adv-heading9447_8a825e-0d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_8a825e-0d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_8a825e-0d[data-kb-block=\"kb-adv-heading9447_8a825e-0d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_8a825e-0d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_8a825e-0d[data-kb-block=\"kb-adv-heading9447_8a825e-0d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading9447_8a825e-0d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_8a825e-0d\">Dynamisches Remarketing<\/h2>\n\n\n\n<p>Wenn du dynamisches Remarketing \u00fcber Google Ads nutzen m\u00f6chtest, kannst du in der Plugin-Konfiguration einen sogenannten \u201eFeed-Typ-Schl\u00fcssel\u201c angeben. Dieser ist notwendig, damit Google deine Produktdaten richtig zuordnen und passende Anzeigen ausspielen kann.<\/p>\n\n\n\n<p>W\u00e4hle daf\u00fcr den passenden Typ aus, je nachdem, was du bewirbst. Die folgenden Optionen stehen zur Verf\u00fcgung:<\/p>\n\n\n\n<p>\u2013 retail<br>\u2013 education<br>\u2013 flights<br>\u2013 hotel_rental<br>\u2013 jobs<br>\u2013 local<br>\u2013 real_estate<br>\u2013 travel<br>\u2013 custom<\/p>\n\n\n\n<p>F\u00fcr klassische Online-Shops ist in der Regel <strong>\u201eretail\u201c<\/strong> die richtige Wahl.<\/p>\n\n\n\n<p>Weitere Informationen zur Verwendung und Einrichtung findest du in der offiziellen Google Ads Remarketing-Dokumentation:<br><a class=\"\" href=\"https:\/\/support.google.com\/google-ads\/answer\/7305793?hl=de&amp;ref_topic=10070037#zippy\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/google-ads\/answer\/7305793?hl=de&amp;ref_topic=10070037#zippy<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9447_aaf1db-79 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9447_aaf1db-79 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9447_aaf1db-79 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9447_aaf1db-79 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9447_aaf1db-79 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9447_aaf1db-79 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9447_aaf1db-79 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9447_716eb3-6d > .kt-inside-inner-col,.kadence-column9447_716eb3-6d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9447_716eb3-6d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9447_716eb3-6d > .kt-inside-inner-col{flex-direction:column;}.kadence-column9447_716eb3-6d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9447_716eb3-6d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9447_716eb3-6d{position:relative;}@media all and (max-width: 1024px){.kadence-column9447_716eb3-6d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9447_716eb3-6d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9447_716eb3-6d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9447_04bd8d-65, .wp-block-kadence-advancedheading.kt-adv-heading9447_04bd8d-65[data-kb-block=\"kb-adv-heading9447_04bd8d-65\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_04bd8d-65 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_04bd8d-65[data-kb-block=\"kb-adv-heading9447_04bd8d-65\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_04bd8d-65 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_04bd8d-65[data-kb-block=\"kb-adv-heading9447_04bd8d-65\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading9447_04bd8d-65 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_04bd8d-65\">Consent-Management konfigurieren<\/h2>\n\n\n\n<p>W\u00e4hle in der Plugin-Konfiguration den Consent-Manager aus, den du in deinem Shop nutzt. Unterst\u00fctzt werden unter anderem der Shopware Cookie Consent Manager, Cookiebot, Usercentrics, CookieFirst, CCM19.<\/p>\n\n\n\n<p>Im Feld \u201eExpertenmodus\u201c kannst du \u2013 falls notwendig \u2013 eine benutzerdefinierte Bezeichnung oder den Key deines Consent-Tools eintragen. Diese Option ist vor allem bei externen Tools sinnvoll, die eine eigene Einbindung ben\u00f6tigen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/consent-manager.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"871\" height=\"302\" src=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/consent-manager.jpg\" alt=\"\" class=\"wp-image-9533\" srcset=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/consent-manager.jpg 871w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/consent-manager-300x104.jpg 300w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/consent-manager-768x266.jpg 768w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/consent-manager-18x6.jpg 18w\" sizes=\"auto, (max-width: 871px) 100vw, 871px\" \/><\/a><\/figure>\n\n\n\n<p>Zuweisung der Cookie-Kategorie: In den Plugin-Einstellungen kannst du nun explizit festlegen, in welcher Kategorie die Erweiterung im Frontend-Consent-Dialog erscheinen soll.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"938\" height=\"245\" src=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/image-37.png\" alt=\"\" class=\"wp-image-10141\" srcset=\"https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/image-37.png 938w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/image-37-300x78.png 300w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/image-37-768x201.png 768w, https:\/\/www.biloba-it.de\/wp-content\/uploads\/2025\/06\/image-37-18x5.png 18w\" sizes=\"auto, (max-width: 938px) 100vw, 938px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9447_159f71-09 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9447_159f71-09 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9447_159f71-09 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9447_159f71-09 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9447_159f71-09 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9447_159f71-09 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9447_159f71-09 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9447_d5c938-30 > .kt-inside-inner-col,.kadence-column9447_d5c938-30 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9447_d5c938-30 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9447_d5c938-30 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9447_d5c938-30 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9447_d5c938-30 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9447_d5c938-30{position:relative;}@media all and (max-width: 1024px){.kadence-column9447_d5c938-30 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9447_d5c938-30 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9447_d5c938-30\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9447_3a1623-d5, .wp-block-kadence-advancedheading.kt-adv-heading9447_3a1623-d5[data-kb-block=\"kb-adv-heading9447_3a1623-d5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_3a1623-d5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_3a1623-d5[data-kb-block=\"kb-adv-heading9447_3a1623-d5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_3a1623-d5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_3a1623-d5[data-kb-block=\"kb-adv-heading9447_3a1623-d5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading9447_3a1623-d5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_3a1623-d5\">Experten Einstellungen (Consent-Free Tracking)<\/h2>\n\n\n\n<p>Wenn du ein spezielles Setup verwendest, bei dem der Google Tag Manager unabh\u00e4ngig vom Cookie-Consent geladen werden soll, kannst du hier ein zus\u00e4tzliches Container-Snippet aktivieren.<\/p>\n\n\n\n<p>Aktiviere dazu die Option <strong>\u201eConsent-Free Google Tag Manager JavaScript-Snippet aktivieren\u201c<\/strong> und trage im Feld darunter die zugeh\u00f6rige <strong>Container-ID<\/strong> (z.\u202fB. GTM-XXXXXXX) ein.<\/p>\n\n\n\n<p>Diese Funktion ist ausschlie\u00dflich f\u00fcr fortgeschrittene Anwendungsf\u00e4lle gedacht \u2013 zum Beispiel wenn du Tags verwendest, die <strong>keine personenbezogenen Daten erfassen<\/strong> oder unbedingt vor der Consent-Einwilligung geladen werden sollen.<\/p>\n\n\n\n<p>Bitte beachte: F\u00fcr den DSGVO-konformen Einsatz liegt die Verantwortung beim Shopbetreiber. Nutze diese Option nur, wenn du dir \u00fcber die rechtlichen Implikationen im Klaren bist.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9447_e95212-c2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9447_e95212-c2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9447_e95212-c2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9447_e95212-c2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9447_e95212-c2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9447_e95212-c2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9447_e95212-c2 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9447_7c4900-f9 > .kt-inside-inner-col,.kadence-column9447_7c4900-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9447_7c4900-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9447_7c4900-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9447_7c4900-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9447_7c4900-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9447_7c4900-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column9447_7c4900-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9447_7c4900-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9447_7c4900-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9447_2b1ed9-24, .wp-block-kadence-advancedheading.kt-adv-heading9447_2b1ed9-24[data-kb-block=\"kb-adv-heading9447_2b1ed9-24\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_2b1ed9-24 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_2b1ed9-24[data-kb-block=\"kb-adv-heading9447_2b1ed9-24\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_2b1ed9-24 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_2b1ed9-24[data-kb-block=\"kb-adv-heading9447_2b1ed9-24\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading9447_2b1ed9-24 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_2b1ed9-24\">Opt-out-Link f\u00fcr Google Analytics<\/h2>\n\n\n\n<p>Um das Tracking durch Nutzer deaktivieren zu lassen, f\u00fcge folgenden Link in deinen Datenschutzhinweisen ein:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;a onclick=\"javascript:gaOptout();\" href=\"javascript:void(0);\"&gt;Hier Google Analytics Tracking f\u00fcr diese Website abschalten&lt;\/a&gt;<\/code><\/pre>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9447_1735a0-e7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9447_1735a0-e7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9447_1735a0-e7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9447_1735a0-e7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9447_1735a0-e7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9447_1735a0-e7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9447_1735a0-e7 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9447_52af46-68 > .kt-inside-inner-col,.kadence-column9447_52af46-68 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9447_52af46-68 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9447_52af46-68 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9447_52af46-68 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9447_52af46-68 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9447_52af46-68{position:relative;}@media all and (max-width: 1024px){.kadence-column9447_52af46-68 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9447_52af46-68 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9447_52af46-68\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9447_4c5494-81, .wp-block-kadence-advancedheading.kt-adv-heading9447_4c5494-81[data-kb-block=\"kb-adv-heading9447_4c5494-81\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_4c5494-81 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_4c5494-81[data-kb-block=\"kb-adv-heading9447_4c5494-81\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_4c5494-81 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_4c5494-81[data-kb-block=\"kb-adv-heading9447_4c5494-81\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading9447_4c5494-81 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_4c5494-81\">Server-Side Tracking einrichten<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9447_7cefa9-0a, .wp-block-kadence-advancedheading.kt-adv-heading9447_7cefa9-0a[data-kb-block=\"kb-adv-heading9447_7cefa9-0a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_7cefa9-0a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_7cefa9-0a[data-kb-block=\"kb-adv-heading9447_7cefa9-0a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_7cefa9-0a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_7cefa9-0a[data-kb-block=\"kb-adv-heading9447_7cefa9-0a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading9447_7cefa9-0a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_7cefa9-0a\">Was ist Server-Side Tracking?<\/h3>\n\n\n\n<p>Server-Side Tracking ist eine moderne Methode zur Erfassung von Website-Daten. Anstatt Tracking-Daten direkt vom Browser an Google zu senden, werden sie zun\u00e4chst an einen eigenen Server gesendet und von dort kontrolliert weitergeleitet.<\/p>\n\n\n\n<p>Klassisches Tracking: Browser \u2192 Google<br>Server-Side Tracking: Browser \u2192 Dein Tagging-Server \u2192 Google<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9447_33975b-4a, .wp-block-kadence-advancedheading.kt-adv-heading9447_33975b-4a[data-kb-block=\"kb-adv-heading9447_33975b-4a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_33975b-4a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_33975b-4a[data-kb-block=\"kb-adv-heading9447_33975b-4a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_33975b-4a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_33975b-4a[data-kb-block=\"kb-adv-heading9447_33975b-4a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading9447_33975b-4a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_33975b-4a\">Wichtige Konzepte: Web- vs. Server-Container<\/h3>\n\n\n\n<p>Um SST zu nutzen, ben\u00f6tigst du zwei verschiedene Container-Typen im Google Tag Manager. Diese erf\u00fcllen unterschiedliche Aufgaben:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Container-Typ<\/strong><\/td><td><strong>Aufgabe<\/strong><\/td><td><strong>Biloba-Template n\u00f6tig?<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>Web-Container<\/strong><\/td><td>Sammelt Events (Klicks, Sales) im Browser.<\/td><td><strong>Ja (JSON-Import)<\/strong><\/td><\/tr><tr><td><strong>Server-Container<\/strong><\/td><td>Empf\u00e4ngt Daten &amp; sch\u00fctzt Privatsph\u00e4re.<\/td><td><strong>Nein (Standard)<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9447_0dda13-40, .wp-block-kadence-advancedheading.kt-adv-heading9447_0dda13-40[data-kb-block=\"kb-adv-heading9447_0dda13-40\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_0dda13-40 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_0dda13-40[data-kb-block=\"kb-adv-heading9447_0dda13-40\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_0dda13-40 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_0dda13-40[data-kb-block=\"kb-adv-heading9447_0dda13-40\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading9447_0dda13-40 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_0dda13-40\">Voraussetzungen<\/h3>\n\n\n\n<p>Um Server-Side Tracking nutzen zu k\u00f6nnen, ben\u00f6tigst du:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Einen Google Tag Manager Server-Container<\/strong>: In deinem GTM-Konto erstellt.<\/li>\n\n\n\n<li><strong>Einen Tagging-Server<\/strong> (gehostet auf Google Cloud Platform, AWS, oder bei einem Anbieter wie Stape.io)<\/li>\n\n\n\n<li><strong>Eine eigene Subdomain<\/strong> (empfohlen, z.B. gtm.deine-domain.de)<\/li>\n\n\n\n<li><strong>Budget:<\/strong> Beachte, dass SST Hosting-Kosten verursacht (je nach Traffic ca. 30-50 \u20ac\/Monat).<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>Hinweis<\/strong>: Server-Side Tracking verursacht laufende Kosten f\u00fcr das Server-Hosting. Die Kosten h\u00e4ngen vom Traffic deines Shops ab.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9447_5f78f0-8b, .wp-block-kadence-advancedheading.kt-adv-heading9447_5f78f0-8b[data-kb-block=\"kb-adv-heading9447_5f78f0-8b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_5f78f0-8b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_5f78f0-8b[data-kb-block=\"kb-adv-heading9447_5f78f0-8b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_5f78f0-8b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_5f78f0-8b[data-kb-block=\"kb-adv-heading9447_5f78f0-8b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading9447_5f78f0-8b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_5f78f0-8b\">So funktioniert die automatische Umleitung<\/h3>\n\n\n\n<p>Dank unseres Plugins musst du <strong>keine Transport-URLs manuell im GTM-Interface<\/strong> anpassen.<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Inportiere einfach unsere JSON-Datei im <strong>Web-Container<\/strong>.<\/li>\n\n\n\n<li>Trage deine Server-URL in der <strong>Plugin-Konfiguration<\/strong> in Shopware ein.<\/li>\n\n\n\n<li>Das Plugin weist den Web-Container beim Laden im Shop automatisch an, alle Daten an deinen eigenen Server zu senden.<\/li>\n<\/ol>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9447_4cfbc5-b8, .wp-block-kadence-advancedheading.kt-adv-heading9447_4cfbc5-b8[data-kb-block=\"kb-adv-heading9447_4cfbc5-b8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_4cfbc5-b8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_4cfbc5-b8[data-kb-block=\"kb-adv-heading9447_4cfbc5-b8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_4cfbc5-b8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_4cfbc5-b8[data-kb-block=\"kb-adv-heading9447_4cfbc5-b8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading9447_4cfbc5-b8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_4cfbc5-b8\">Schritt 1: Server-Container erstellen<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u00d6ffne <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Tag Manager<\/a><\/li>\n\n\n\n<li>Klicke auf &#8222;Container erstellen&#8220;<\/li>\n\n\n\n<li>W\u00e4hle als Zielplattform <strong>&#8222;Server&#8220;<\/strong><\/li>\n\n\n\n<li>Folge dem Einrichtungsassistenten<\/li>\n<\/ol>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9447_5937a8-80, .wp-block-kadence-advancedheading.kt-adv-heading9447_5937a8-80[data-kb-block=\"kb-adv-heading9447_5937a8-80\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_5937a8-80 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_5937a8-80[data-kb-block=\"kb-adv-heading9447_5937a8-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_5937a8-80 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_5937a8-80[data-kb-block=\"kb-adv-heading9447_5937a8-80\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading9447_5937a8-80 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_5937a8-80\">Schritt 2: Tagging-Server einrichten<\/h3>\n\n\n\n<p>Google bietet zwei M\u00f6glichkeiten:<\/p>\n\n\n\n<p><strong>Option A: Automatische Bereitstellung (empfohlen f\u00fcr Einsteiger)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google richtet automatisch einen Server auf Google Cloud Platform ein<\/li>\n\n\n\n<li>Einfachste Methode, aber weniger Kontrolle \u00fcber die Infrastruktur<\/li>\n<\/ul>\n\n\n\n<p><strong>Option B: Manuelle Bereitstellung<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Du richtest den Server selbst ein (Docker-Container)<\/li>\n\n\n\n<li>Mehr Kontrolle, aber technisch anspruchsvoller<\/li>\n\n\n\n<li>Kann auf beliebiger Infrastruktur gehostet werden<\/li>\n<\/ul>\n\n\n\n<p><strong>Ausf\u00fchrliche Anleitung von Google:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/developers.google.com\/tag-platform\/tag-manager\/server-side\/intro\" target=\"_blank\" rel=\"noopener\">Einf\u00fchrung in Server-Side Tagging<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/tag-platform\/tag-manager\/server-side\" target=\"_blank\" rel=\"noopener\">Server-Side Tagging \u00dcbersicht<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/tag-platform\/tag-manager\/server-side\/manual-setup-guide\" target=\"_blank\" rel=\"noopener\">Manuelle Einrichtung<\/a><\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9447_3b612d-ca, .wp-block-kadence-advancedheading.kt-adv-heading9447_3b612d-ca[data-kb-block=\"kb-adv-heading9447_3b612d-ca\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_3b612d-ca mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_3b612d-ca[data-kb-block=\"kb-adv-heading9447_3b612d-ca\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_3b612d-ca img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_3b612d-ca[data-kb-block=\"kb-adv-heading9447_3b612d-ca\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading9447_3b612d-ca wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_3b612d-ca\">Schritt 3: Subdomain einrichten (empfohlen)<\/h3>\n\n\n\n<p>F\u00fcr optimale Cookie-Funktionalit\u00e4t solltest du eine Subdomain deiner Website auf den Tagging-Server zeigen lassen:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>gtm.deine-domain.de \u2192 Dein Tagging-Server<\/code><\/pre>\n\n\n\n<p>Dies erm\u00f6glicht:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First-Party-Cookies (l\u00e4ngere Laufzeit)<\/li>\n\n\n\n<li>HttpOnly-Cookies (mehr Sicherheit)<\/li>\n\n\n\n<li>Bessere Kompatibilit\u00e4t mit Safari\/ITP<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9447_1cdd8a-52, .wp-block-kadence-advancedheading.kt-adv-heading9447_1cdd8a-52[data-kb-block=\"kb-adv-heading9447_1cdd8a-52\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_1cdd8a-52 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_1cdd8a-52[data-kb-block=\"kb-adv-heading9447_1cdd8a-52\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_1cdd8a-52 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_1cdd8a-52[data-kb-block=\"kb-adv-heading9447_1cdd8a-52\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading9447_1cdd8a-52 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_1cdd8a-52\">Schritt 4: Plugin konfigurieren<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u00d6ffne die Plugin-Konfiguration im Shopware Admin<\/li>\n\n\n\n<li>Aktiviere <strong>&#8222;Server-Side Tracking aktivieren&#8220;<\/strong><\/li>\n\n\n\n<li>Trage die <strong>Server-Container URL<\/strong> ein (z.B. <code>https:\/\/gtm.deine-domain.de<\/code>)<\/li>\n\n\n\n<li>Speichern und Cache leeren<\/li>\n<\/ol>\n\n\n\n<p><strong>Wichtig<\/strong>: Die URL muss ohne abschlie\u00dfenden Schr\u00e4gstrich eingegeben werden!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2705 Richtig: https:\/\/gtm.deine-domain.de<\/li>\n\n\n\n<li>\u274c Falsch: https:\/\/gtm.deine-domain.de\/<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9447_2152ee-cd, .wp-block-kadence-advancedheading.kt-adv-heading9447_2152ee-cd[data-kb-block=\"kb-adv-heading9447_2152ee-cd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_2152ee-cd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_2152ee-cd[data-kb-block=\"kb-adv-heading9447_2152ee-cd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_2152ee-cd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_2152ee-cd[data-kb-block=\"kb-adv-heading9447_2152ee-cd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading9447_2152ee-cd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_2152ee-cd\">Funktionsweise im Detail<\/h3>\n\n\n\n<p>Nach der Aktivierung \u00e4ndert das Plugin automatisch alle Google-Tracking-URLs:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Vorher<\/th><th>Nachher<\/th><\/tr><\/thead><tbody><tr><td><code>https:\/\/www.googletagmanager.com\/gtm.js<\/code><\/td><td><code>https:\/\/gtm.deine-domain.de\/gtm.js<\/code><\/td><\/tr><tr><td><code>https:\/\/www.googletagmanager.com\/gtag\/js<\/code><\/td><td><code>https:\/\/gtm.deine-domain.de\/gtag\/js<\/code><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Zus\u00e4tzlich wird der Parameter <code>server_container_url<\/code> an alle <code>gtag('config', ...)<\/code> Aufrufe angeh\u00e4ngt.<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9447_5832de-1e, .wp-block-kadence-advancedheading.kt-adv-heading9447_5832de-1e[data-kb-block=\"kb-adv-heading9447_5832de-1e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_5832de-1e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_5832de-1e[data-kb-block=\"kb-adv-heading9447_5832de-1e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_5832de-1e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_5832de-1e[data-kb-block=\"kb-adv-heading9447_5832de-1e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading9447_5832de-1e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_5832de-1e\">H\u00e4ufige Fragen zum Server-Side Tracking<\/h3>\n\n\n\n<p><strong>Funktioniert Server-Side Tracking mit Google Tag Manager UND Google Analytics 4?<\/strong><br>Ja, beide Integrationen werden unterst\u00fctzt.<\/p>\n\n\n\n<p><strong>Muss ich meine bestehenden Tags im GTM anpassen?<\/strong><br>In der Regel nicht. Die Client-seitigen Tags funktionieren weiterhin, die Daten werden nur \u00fcber einen anderen Weg gesendet.<\/p>\n\n\n\n<p><strong>Was kostet Server-Side Tracking?<\/strong><br>Die Kosten h\u00e4ngen von deinem Hosting-Anbieter und Traffic ab. Bei Google Cloud Platform beginnen die Kosten bei ca. 30-50 \u20ac pro Monat f\u00fcr kleine Shops.<\/p>\n\n\n\n<p><strong>Kann ich Server-Side Tracking testen, bevor ich es aktiviere?<\/strong><br>Ja, du kannst den Debug-Modus im Plugin aktivieren und die Netzwerk-Anfragen in den Browser-Entwicklertools \u00fcberpr\u00fcfen.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9447_2dd868-13 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9447_2dd868-13 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9447_2dd868-13 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9447_2dd868-13 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9447_2dd868-13 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9447_2dd868-13 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9447_2dd868-13 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9447_567de7-c9 > .kt-inside-inner-col,.kadence-column9447_567de7-c9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9447_567de7-c9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9447_567de7-c9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9447_567de7-c9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9447_567de7-c9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9447_567de7-c9{position:relative;}@media all and (max-width: 1024px){.kadence-column9447_567de7-c9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9447_567de7-c9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9447_567de7-c9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9447_42703a-ba, .wp-block-kadence-advancedheading.kt-adv-heading9447_42703a-ba[data-kb-block=\"kb-adv-heading9447_42703a-ba\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9447_42703a-ba mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9447_42703a-ba[data-kb-block=\"kb-adv-heading9447_42703a-ba\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9447_42703a-ba img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9447_42703a-ba[data-kb-block=\"kb-adv-heading9447_42703a-ba\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading9447_42703a-ba wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9447_42703a-ba\">FAQs<\/h2>\n\n\n<style>.kt-accordion-id9447_08b403-71 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:18px;}.kt-accordion-id9447_08b403-71 .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id9447_08b403-71 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{background:var(--global-palette5, #4A5568);font-weight:bold;color:var(--global-palette9, #ffffff);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-accordion-id9447_08b403-71:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9447_08b403-71:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id9447_08b403-71:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette9, #ffffff);}.kt-accordion-id9447_08b403-71:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9447_08b403-71:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette5, #4A5568);}.kt-accordion-id9447_08b403-71 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id9447_08b403-71 .kt-blocks-accordion-header:focus-visible{background:var(--global-palette6, #718096);}.kt-accordion-id9447_08b403-71:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9447_08b403-71:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id9447_08b403-71:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id9447_08b403-71:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette6, #718096);}@media all and (max-width: 767px){.kt-accordion-id9447_08b403-71 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id9447_08b403-71 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:18px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id9447_08b403-71 kt-accordion-has-27-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-25 kt-pane9447_4b3c13-df\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Wo finde ich meine Google Analytics 4 Mess-ID?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Erstelle ein Property bzw. gehe in deine vorhandene Property in Google Analytics und navigiere zu Verwaltung (unten links) und dann zu \u201eDatenstreams\u201c. W\u00e4hle den entsprechenden Datenstream aus. Die GA4-ID findest du rechts oben (Mess-ID). <a href=\"https:\/\/support.google.com\/analytics\/answer\/9539598?hl=de\" target=\"_blank\" rel=\"noopener\">Google Hilfe<\/a><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-26 kt-pane9447_da05ef-d0\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Wo finde ich die Google Ads Conversion-ID bzw. das Conversion-Label?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Navigiere in Google Ads zu \u2192 Zielvorhaben \u2192 Conversions \u2192 Zusammenfassung. \u00d6ffne die gew\u00fcnschte Conversion. Unter Tag-Einrichtung findest du die Conversion-ID und Conversion-Label.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-23 kt-pane9447_9ca21a-0e\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Wie kann ich kontrollieren, ob die Tags richtig eingebunden sind?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Mit dem <a href=\"https:\/\/tagassistant.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Tag Assistant<\/a> kannst du die Implementierung und Funktionsweise deiner Google-Tags auf der Website pr\u00fcfen und debuggen. Du siehst dort, ob die Tags korrekt eingebunden sind und wie sie ausgel\u00f6st werden (\u201efeuern\u201c).<\/p>\n\n\n\n<p>Du erreichst den Tag Assistant auch direkt aus dem Google Tag Manager, indem du dort die Funktion \u201eIn Vorschau ansehen\u201c nutzt. So kannst du in Echtzeit testen, welche Tags bei welcher Aktion im Shop ausgel\u00f6st werden.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-27 kt-pane9447_e547fc-41\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Was ist der Unterschied zwischen Google Tag Manager und gtag.js?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>GTM bietet dir eine zentrale Verwaltungsoberfl\u00e4che f\u00fcr alle Tracking-Tags. Mit gtag.js bindest du nur Google Analytics direkt ein, ohne zus\u00e4tzliche Verwaltung oder Erweiterbarkeit.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-22 kt-pane9447_27f157-66\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Warum sehe ich keine Daten im Google Analytics Dashboard?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Neue Properties in Google Analytics 4 zeigen Daten in der Regel nicht sofort an. Nutze zun\u00e4chst den <strong>\u201eEchtzeit\u201c-Bericht<\/strong>, um zu pr\u00fcfen, ob Aktivit\u00e4ten erkannt werden.<\/p>\n\n\n\n<p>Wenn keine Daten erscheinen, pr\u00fcfe bitte Folgendes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ist deine GA4-Mess-ID korrekt eingetragen?<\/li>\n\n\n\n<li>Wurde der Consent durch den Besucher erteilt (Zustimmung zu den Cookies)?<\/li>\n\n\n\n<li>Ist ein Adblocker aktiv, der das Tracking blockieren k\u00f6nnte?<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane9447_0796af-7f\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong><strong>Ist das Addon f\u00fcr Google Consent Mode V2 f\u00fcr den Shopware Consent Manager notwendig, wenn nur das GTag Plugin verwendet wird? <\/strong><\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Nein, das Addon ist nicht notwendig, da die Unterst\u00fctzung f\u00fcr den Consent Mode V2 unabh\u00e4ngig vom Shopware Consent Manager ist.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane9447_fbae76-68\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong><strong>Kann ich mehrere Snippets f\u00fcr Google Ads hinterlegen, oder ist nur ein Snippet m\u00f6glich?<\/strong><\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Mit der Erweiterung kann jeweils nur eine Adwords ID und eine Analytics ID genutzt werden. Es ist nicht m\u00f6glich, mehrere Snippets gleichzeitig zu verwenden, zum Beispiel f\u00fcr UA und GA4.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-21 kt-pane9447_00dac5-cc\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Was bedeutet die Meldung &#8222;A tag read consent before a default was set&#8220;?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Die Meldung &#8222;A tag read consent before a default was set&#8220; bedeutet, dass kein Default f\u00fcr den Constent Mode V2 gesetzt wurde. Dies ist von uns bewusst so umgesetzt worden, da wir erst nach Best\u00e4tigung durch den User den Constent Mode V2 setzen. Dies ist aus Sicht der DSGVO das richtige Vorgehen.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Erweiterung installieren Installiere und aktiviere die Erweiterung in deiner Shopware-Administration unter Erweiterungen. Funktionsweise des Plugins Das Plugin unterst\u00fctzt zwei unterschiedliche Methoden zur Tracking-Integration in deinen Shopware-Shop: Wichtig: Deaktiviere andere Google Analytics-Integrationen, wenn du diese App nutzt. Google Tag Manager einrichten Tag Manager Konto und Container F\u00fcr Fortgeschrittene: Du kannst auch einen bestehenden Container nutzen und&#8230;<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-9447","doku","type-doku","status-publish","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/doku\/9447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/doku"}],"about":[{"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/types\/doku"}],"version-history":[{"count":8,"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/doku\/9447\/revisions"}],"predecessor-version":[{"id":10149,"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/doku\/9447\/revisions\/10149"}],"wp:attachment":[{"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/media?parent=9447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}