{"id":9854,"date":"2025-12-02T10:07:39","date_gmt":"2025-12-02T09:07:39","guid":{"rendered":"https:\/\/www.biloba-it.de\/?post_type=doku&#038;p=9854"},"modified":"2026-08-19T10:08:30","modified_gmt":"2026-08-19T08:08:30","slug":"multitracking-per","status":"publish","type":"doku","link":"https:\/\/www.biloba-it.de\/en\/doku\/multitracking-pro\/","title":{"rendered":"Multitracking Pro with Facebook Pixel, Gtag and Reddit Ads"},"content":{"rendered":"<style>.kb-row-layout-id9854_b022bc-ed > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9854_b022bc-ed > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9854_b022bc-ed > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9854_b022bc-ed > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9854_b022bc-ed > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9854_b022bc-ed > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9854_b022bc-ed alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9854_e3e39f-25 > .kt-inside-inner-col,.kadence-column9854_e3e39f-25 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9854_e3e39f-25 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9854_e3e39f-25 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9854_e3e39f-25 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9854_e3e39f-25 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9854_e3e39f-25{position:relative;}@media all and (max-width: 1024px){.kadence-column9854_e3e39f-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9854_e3e39f-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9854_e3e39f-25\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Installationsanleitung<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bitte schaue in den Dokus der einzelnen Plugins, um das Plugin zu konfigurieren: <\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9854_79d8e8-99 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9854_79d8e8-99 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9854_79d8e8-99 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9854_79d8e8-99 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9854_79d8e8-99 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9854_79d8e8-99 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9854_79d8e8-99 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9854_3e59e4-47 > .kt-inside-inner-col,.kadence-column9854_3e59e4-47 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9854_3e59e4-47 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9854_3e59e4-47 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9854_3e59e4-47 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9854_3e59e4-47 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9854_3e59e4-47{position:relative;}@media all and (max-width: 1024px){.kadence-column9854_3e59e4-47 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9854_3e59e4-47 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9854_3e59e4-47\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9854_26f3e0-ba, .wp-block-kadence-advancedheading.kt-adv-heading9854_26f3e0-ba[data-kb-block=\"kb-adv-heading9854_26f3e0-ba\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9854_26f3e0-ba mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9854_26f3e0-ba[data-kb-block=\"kb-adv-heading9854_26f3e0-ba\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9854_26f3e0-ba img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9854_26f3e0-ba[data-kb-block=\"kb-adv-heading9854_26f3e0-ba\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading9854_26f3e0-ba wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9854_26f3e0-ba\">Auswahl der Tracking Anbieter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Erweiterung bietet sechs separate Tracking-Anbieter (Meta, Google, Reddit, Pinterest, Microsoft Advertising\/Bing und TikTok), die jeweils unabh\u00e4ngig voneinander per In-App-K\u00e4ufen erworben und konfiguriert werden k\u00f6nnen. Alle Einstellungen lassen sich verkaufskanal-spezifisch oder f\u00fcr alle Verkaufskan\u00e4le gleichzeitig vornehmen.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9854_2b3700-43 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9854_2b3700-43 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9854_2b3700-43 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9854_2b3700-43 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9854_2b3700-43 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9854_2b3700-43 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9854_2b3700-43 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9854_a50dad-5e > .kt-inside-inner-col,.kadence-column9854_a50dad-5e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9854_a50dad-5e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9854_a50dad-5e > .kt-inside-inner-col{flex-direction:column;}.kadence-column9854_a50dad-5e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9854_a50dad-5e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9854_a50dad-5e{position:relative;}@media all and (max-width: 1024px){.kadence-column9854_a50dad-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9854_a50dad-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9854_a50dad-5e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9854_a81145-c2, .wp-block-kadence-advancedheading.kt-adv-heading9854_a81145-c2[data-kb-block=\"kb-adv-heading9854_a81145-c2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9854_a81145-c2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9854_a81145-c2[data-kb-block=\"kb-adv-heading9854_a81145-c2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9854_a81145-c2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9854_a81145-c2[data-kb-block=\"kb-adv-heading9854_a81145-c2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading9854_a81145-c2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9854_a81145-c2\">Meta Pixel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"> Dieser Anbieter muss separat \u00fcber einen In-App-Kauf freigeschaltet werden.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meta Pixel aktivieren<\/strong> \u2013 Schalter zum Aktivieren\/Deaktivieren des Meta Pixels<\/li>\n\n\n\n<li><strong>Meta Pixel ID<\/strong> \u2013 Eingabe der Meta Pixel ID<\/li>\n\n\n\n<li><strong>Conversion API Access Token<\/strong> \u2013 Token f\u00fcr die serverseitige \u00dcbertragung via Conversion API<\/li>\n\n\n\n<li><strong>Conversion API aktivieren<\/strong> \u2013 Aktiviert das serverseitige Event-Tracking \u00fcber die Facebook Conversion API, um die Datenqualit\u00e4t zu verbessern<\/li>\n\n\n\n<li><strong>Benutzerdaten in Conversion API deaktivieren<\/strong> \u2013 Unterdr\u00fcckt die \u00dcbermittlung von Nutzerdaten an die Conversion API<\/li>\n\n\n\n<li><strong>Asynchrone Conversion API aktivieren<\/strong> \u2013 Nutzt den Symfony Messenger f\u00fcr die asynchrone Verarbeitung der API-Aufrufe<\/li>\n\n\n\n<li><strong>Conversion API Logging aktivieren<\/strong> \u2013 Protokolliert die Conversion-API-Aufrufe f\u00fcr Debugging-Zwecke<\/li>\n\n\n\n<li><strong>Debug Modus aktivieren<\/strong> \u2013 Aktiviert den Debug-Modus f\u00fcr das Pixel<\/li>\n\n\n\n<li><strong>Meta Automatic Configuration (Auto-Event-Erkennung) aktivieren<\/strong> \u2013 Default aus. Nur zum Debugging mit der Meta Pixel Helper Browser-Extension aktivieren. Im aktiven Zustand erlaubt das Plugin Metas Auto-Event-Detection (Auto-Purchase aus Schema.org-Preisen, SubscribedButtonClick, Auto-Advanced-Matching) \u2014 diese Events k\u00f6nnen nicht gegen die Conversion API dedupliziert werden und k\u00f6nnen Conversion-Werte aufbl\u00e4hen. Im Produktivbetrieb daher aus lassen.<\/li>\n\n\n\n<li><strong>Kundengruppen vom Tracking ausschlie\u00dfen<\/strong> \u2013 Bestimmte Kundengruppen k\u00f6nnen vom Tracking ausgenommen werden<\/li>\n\n\n\n<li><strong>ViewCategory-Ereignis auf Kategorie Root Ebene nicht ausl\u00f6sen<\/strong> \u2013 Verhindert das Feuern des ViewCategory-Events auf der obersten Kategorieebene<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consent Manager:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consent Manager<\/strong> \u2013 Auswahl des verwendeten Cookie-Consent-Managers (Standard: Shopware Cookie Consent Manager)<\/li>\n\n\n\n<li><strong>Experten Modus \u2013 Eigenes Consent Manager Data Attribut<\/strong> \u2013 Erm\u00f6glicht die Angabe eines eigenen Data-Attributs f\u00fcr den Consent Manager<\/li>\n\n\n\n<li><strong>Cookie-Kategorie<\/strong> \u2013 Zuordnung des Meta Pixels zu einer Cookie-Kategorie (Standard: Statistik)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hier findest du eine detailliertere Dokumentation f\u00fcr die Meta Pixel Erweiterung: <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9854_9d4673-7f, .wp-block-kadence-advancedheading.kt-adv-heading9854_9d4673-7f[data-kb-block=\"kb-adv-heading9854_9d4673-7f\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);font-size:var(--global-kb-font-size-md, 1.25rem);font-weight:bold;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9854_9d4673-7f[data-kb-block=\"kb-adv-heading9854_9d4673-7f\"]{display:flex;gap:0.25em;align-items:center;}.wp-block-kadence-advancedheading.kt-adv-heading9854_9d4673-7f[data-kb-block=\"kb-adv-heading9854_9d4673-7f\"] .kb-adv-heading-icon svg{width:1em;height:1em;}.wp-block-kadence-advancedheading.kt-adv-heading9854_9d4673-7f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9854_9d4673-7f[data-kb-block=\"kb-adv-heading9854_9d4673-7f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9854_9d4673-7f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9854_9d4673-7f[data-kb-block=\"kb-adv-heading9854_9d4673-7f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style><a class=\"kb-advanced-heading-link kt-adv-heading-link9854_9d4673-7f\" href=\"\/doku\/facebook-pixel\/\" target=\"_blank\" rel=\"noreferrer noopener\"><p class=\"kt-adv-heading9854_9d4673-7f wp-block-kadence-advancedheading kt-adv-heading-has-icon\" data-kb-block=\"kb-adv-heading9854_9d4673-7f\"><span class=\"kb-svg-icon-wrap kb-adv-heading-icon kb-svg-icon-fas_arrow-right kb-adv-heading-icon-side-left\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"\/><\/svg><\/span><span class=\"kb-adv-text-inner\">Facebook Pixel Event Tracking \uff06 Conversion API<\/span><\/p><\/a><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9854_88fd59-89 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9854_88fd59-89 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9854_88fd59-89 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9854_88fd59-89 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9854_88fd59-89 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9854_88fd59-89 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9854_88fd59-89 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9854_b6acd7-7c > .kt-inside-inner-col,.kadence-column9854_b6acd7-7c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9854_b6acd7-7c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9854_b6acd7-7c > .kt-inside-inner-col{flex-direction:column;}.kadence-column9854_b6acd7-7c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9854_b6acd7-7c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9854_b6acd7-7c{position:relative;}@media all and (max-width: 1024px){.kadence-column9854_b6acd7-7c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9854_b6acd7-7c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9854_b6acd7-7c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9854_3cc249-fa, .wp-block-kadence-advancedheading.kt-adv-heading9854_3cc249-fa[data-kb-block=\"kb-adv-heading9854_3cc249-fa\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9854_3cc249-fa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9854_3cc249-fa[data-kb-block=\"kb-adv-heading9854_3cc249-fa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9854_3cc249-fa img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9854_3cc249-fa[data-kb-block=\"kb-adv-heading9854_3cc249-fa\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading9854_3cc249-fa wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9854_3cc249-fa\">Google Analytics\/ Google Tag Manager<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"> Dieser Anbieter muss separat \u00fcber einen In-App-Kauf freigeschaltet werden.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Tracking aktivieren<\/strong> \u2013 Schalter zum Aktivieren\/Deaktivieren des Google Trackings<\/li>\n\n\n\n<li><strong>Tracking Integration<\/strong> \u2013 Auswahl der Integrationsmethode (Standard: Google Tag Manager)<\/li>\n\n\n\n<li><strong>Google Analytics Measurement ID (G-XXXXXX)<\/strong> \u2013 Eingabe der GA4 Measurement ID<\/li>\n\n\n\n<li><strong>GTM Container ID (GTM-XXXXXX)<\/strong> \u2013 Eingabe der Google Tag Manager Container ID<\/li>\n\n\n\n<li><strong>Google Ads Conversion Tracking aktivieren<\/strong> \u2013 Aktiviert das Conversion Tracking f\u00fcr Google Ads<\/li>\n\n\n\n<li><strong>Erweiterte Conversions (Advanced Data) aktivieren<\/strong> \u2013 \u00dcbermittelt erweiterte Conversion-Daten an Google Ads<\/li>\n\n\n\n<li><strong>Google Ads Conversion ID (AW-XXXXXX)<\/strong> \u2013 Eingabe der Conversion ID f\u00fcr Google Ads<\/li>\n\n\n\n<li><strong>Google Ads Conversion Label<\/strong> \u2013 Eingabe des Conversion Labels f\u00fcr Google Ads<\/li>\n\n\n\n<li><strong>Debug Modus aktivieren<\/strong> \u2013 Aktiviert den Debug-Modus<\/li>\n\n\n\n<li><strong>Preis\u00fcbertragungsmodus<\/strong> \u2013 Legt fest, wie Preise an Google \u00fcbermittelt werden (Standard: Bruttopreise)<\/li>\n\n\n\n<li><strong>Gesch\u00e4ftsbereich<\/strong> \u2013 Festlegung des Business-Segments (Standard: retail)<\/li>\n\n\n\n<li><strong>Server-Side Tracking aktivieren<\/strong> \u2013 Aktiviert das serverseitige Tracking \u00fcber eine eigene GTM-Server-Container-URL<\/li>\n\n\n\n<li><strong>Server Container URL<\/strong> \u2013 URL des serverseitigen GTM-Containers<\/li>\n\n\n\n<li><strong>Preise f\u00fcr Kundengruppen ausblenden<\/strong> \u2013 Bestimmte Kundengruppen werden bei der Preis\u00fcbermittlung ausgeblendet<\/li>\n\n\n\n<li><strong>Kundengruppen vom Tracking ausschlie\u00dfen<\/strong> \u2013 Bestimmte Kundengruppen k\u00f6nnen vom Tracking ausgenommen werden<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consent Manager:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consent-freien Container als technisch notwendig markieren<\/strong> \u2013 Kennzeichnet den consent-freien Container als technisch notwendig<\/li>\n\n\n\n<li><strong>Consent Manager<\/strong> \u2013 Auswahl des Cookie-Consent-Managers (Standard: Shopware Cookie Consent Manager)<\/li>\n\n\n\n<li><strong>Experten Modus \u2013 Eigenes Consent Manager Data Attribut<\/strong> \u2013 Eigenes Data-Attribut f\u00fcr den Consent Manager<\/li>\n\n\n\n<li><strong>Consent Attribut f\u00fcr Analytics<\/strong> \u2013 Benutzerdefiniertes Consent-Attribut f\u00fcr die Analytics-Kategorie<\/li>\n\n\n\n<li><strong>Consent Attribut f\u00fcr Marketing<\/strong> \u2013 Benutzerdefiniertes Consent-Attribut f\u00fcr die Marketing-Kategorie<\/li>\n\n\n\n<li><strong>Cookie-Kategorie<\/strong> \u2013 Zuordnung zu einer Cookie-Kategorie (Standard: Statistik)<\/li>\n\n\n\n<li><strong>Eigenes GTM Snippet (nach Consent)<\/strong> \u2013 JavaScript-Snippet, das nach Erteilung der Einwilligung eingef\u00fcgt wird<\/li>\n\n\n\n<li><strong>GTM Consent-freies Snippet (immer geladen)<\/strong> \u2013 JavaScript-Snippet, das ohne Einwilligungsanforderung geladen wird<\/li>\n\n\n\n<li><strong>Consent-freie GTM Container ID<\/strong> \u2013 Container ID f\u00fcr den consent-freien GTM-Container<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9854_78afc9-9e, .wp-block-kadence-advancedheading.kt-adv-heading9854_78afc9-9e[data-kb-block=\"kb-adv-heading9854_78afc9-9e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9854_78afc9-9e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9854_78afc9-9e[data-kb-block=\"kb-adv-heading9854_78afc9-9e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9854_78afc9-9e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9854_78afc9-9e[data-kb-block=\"kb-adv-heading9854_78afc9-9e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading9854_78afc9-9e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9854_78afc9-9e\">Eigene Snippets (Head &amp; Body) \u2014 neu in 2.3.0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Neu in Version 2.3.0: In der Karte <strong>\u201eEigene Snippets&#8220;<\/strong> bindest du <strong>provider-\u00fcbergreifend<\/strong> eigenen Code in die Storefront ein:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201eEigener Code im Head&#8220;<\/strong> \u2014 wird unver\u00e4ndert im Head-Bereich jeder Storefront-Seite ausgegeben (z.&nbsp;B. Server-Side-GTM-Container, fremde Consent-Tools, alternative Tracker). Die Script-Tags gibst du selbst an.<\/li>\n\n\n\n<li><strong>\u201eEigener Code nach Body&#8220;<\/strong> \u2014 wird direkt nach dem \u00f6ffnenden Body-Tag ausgegeben (z.&nbsp;B. GTM-Noscript-Fallback).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wichtig:<\/strong> Der Head-Code wird ohne Consent-Steuerung geladen \u2014 die ggf. erforderliche Einwilligung (z.&nbsp;B. DSGVO) liegt in deiner Verantwortung. Fehlerhafter Code kann die Storefront besch\u00e4digen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Weitere Neuerungen der Version 2.3.0 \u2013 <strong>Lead-Conversion-Tracking (generate_lead), GTM-Vorschaumodus und Coupon-Mapping f\u00fcr Staffel-\/UVP-Preise<\/strong> \u2013 betreffen den Google-Provider. Die Einrichtung findest du in der Google-Tag-Manager-Doku:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zus\u00e4tzlich erfasst der Google-Provider automatisch <strong>UTM-Parameter und Werbe-Klick-IDs<\/strong> (gclid, fbclid, msclkid u.&nbsp;a.) als Quellen-Tracking \u2013 die Quelle jeder Bestellung ist dadurch direkt in der Shopware-Bestellliste sichtbar. Details dazu ebenfalls in der Google-Tag-Manager-Doku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optional l\u00e4sst sich zus\u00e4tzlich der Schalter <strong>\u201eConsent Mode Advanced\u201c<\/strong> aktivieren (standardm\u00e4\u00dfig aus): Der Google-Container wird dann bereits vor der Einwilligung geladen, die Consent-Defaults bleiben dabei auf \u201edenied\u201c gesetzt, sodass nur cookielose Pings an Google gehen. Wichtiger Datenschutz-Hinweis: Dabei geht unter anderem die IP-Adresse des Besuchers schon vor der Einwilligung an Google (Datentransfer in die USA), diese Praxis ist rechtlich umstritten. Aktivierung, Pr\u00fcfung und Verantwortung liegen beim Shopbetreiber. Details dazu in der Google-Tag-Manager-Doku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier findest du eine detailliertere Dokumentation f\u00fcr die Google Tag Manager, Google Analytics 4 Erweiterung: <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9854_f33666-18, .wp-block-kadence-advancedheading.kt-adv-heading9854_f33666-18[data-kb-block=\"kb-adv-heading9854_f33666-18\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);font-size:var(--global-kb-font-size-md, 1.25rem);font-weight:bold;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9854_f33666-18[data-kb-block=\"kb-adv-heading9854_f33666-18\"]{display:flex;gap:0.25em;align-items:center;}.wp-block-kadence-advancedheading.kt-adv-heading9854_f33666-18[data-kb-block=\"kb-adv-heading9854_f33666-18\"] .kb-adv-heading-icon svg{width:1em;height:1em;}.wp-block-kadence-advancedheading.kt-adv-heading9854_f33666-18 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9854_f33666-18[data-kb-block=\"kb-adv-heading9854_f33666-18\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9854_f33666-18 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9854_f33666-18[data-kb-block=\"kb-adv-heading9854_f33666-18\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style><a class=\"kb-advanced-heading-link kt-adv-heading-link9854_f33666-18\" href=\"\/doku\/google-tag-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\"><p class=\"kt-adv-heading9854_f33666-18 wp-block-kadence-advancedheading kt-adv-heading-has-icon\" data-kb-block=\"kb-adv-heading9854_f33666-18\"><span class=\"kb-svg-icon-wrap kb-adv-heading-icon kb-svg-icon-fas_arrow-right kb-adv-heading-icon-side-left\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"\/><\/svg><\/span><span class=\"kb-adv-text-inner\">Google Tag Manager, Google Analytics 4 &amp; Ads Tracking<\/span><\/p><\/a><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9854_a479df-eb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9854_a479df-eb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9854_a479df-eb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9854_a479df-eb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9854_a479df-eb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9854_a479df-eb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9854_a479df-eb alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9854_e10d4d-3e > .kt-inside-inner-col,.kadence-column9854_e10d4d-3e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9854_e10d4d-3e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9854_e10d4d-3e > .kt-inside-inner-col{flex-direction:column;}.kadence-column9854_e10d4d-3e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9854_e10d4d-3e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9854_e10d4d-3e{position:relative;}@media all and (max-width: 1024px){.kadence-column9854_e10d4d-3e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9854_e10d4d-3e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9854_e10d4d-3e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9854_6cae3c-5f, .wp-block-kadence-advancedheading.kt-adv-heading9854_6cae3c-5f[data-kb-block=\"kb-adv-heading9854_6cae3c-5f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9854_6cae3c-5f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9854_6cae3c-5f[data-kb-block=\"kb-adv-heading9854_6cae3c-5f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9854_6cae3c-5f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9854_6cae3c-5f[data-kb-block=\"kb-adv-heading9854_6cae3c-5f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading9854_6cae3c-5f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9854_6cae3c-5f\">Reddit Pixel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dieser Anbieter muss separat \u00fcber einen In-App-Kauf freigeschaltet werden.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reddit Pixel aktivieren<\/strong> \u2013 Schalter zum Aktivieren\/Deaktivieren des Reddit Pixels<\/li>\n\n\n\n<li><strong>Reddit Pixel ID<\/strong> \u2013 Eingabe der Reddit Pixel ID<\/li>\n\n\n\n<li><strong>Conversion API Access Token<\/strong> \u2013 Token f\u00fcr die serverseitige \u00dcbertragung<\/li>\n\n\n\n<li><strong>Conversion API aktivieren<\/strong> \u2013 Aktiviert das serverseitige Event-Tracking<\/li>\n\n\n\n<li><strong>Benutzerdaten in Conversion API deaktivieren<\/strong> \u2013 Unterdr\u00fcckt die \u00dcbermittlung von Nutzerdaten<\/li>\n\n\n\n<li><strong>Asynchrone Conversion API aktivieren<\/strong> \u2013 Asynchrone Verarbeitung via Symfony Messenger<\/li>\n\n\n\n<li><strong>Conversion API Logging aktivieren<\/strong> \u2013 Protokollierung der API-Aufrufe<\/li>\n\n\n\n<li><strong>Debug Modus aktivieren<\/strong> \u2013 Aktiviert den Debug-Modus<\/li>\n\n\n\n<li><strong>Kundengruppen vom Tracking ausschlie\u00dfen<\/strong> \u2013 Bestimmte Kundengruppen k\u00f6nnen vom Tracking ausgenommen werden<\/li>\n\n\n\n<li><strong>ViewCategory-Ereignis auf Kategorie Root Ebene nicht ausl\u00f6sen<\/strong> \u2013 Verhindert das Feuern des ViewCategory-Events auf der obersten Kategorieebene<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consent Manager:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consent Manager<\/strong> \u2013 Auswahl des Cookie-Consent-Managers (Standard: Shopware Cookie Consent Manager)<\/li>\n\n\n\n<li><strong>Experten Modus \u2013 Eigenes Consent Manager Data Attribut<\/strong> \u2013 Eigenes Data-Attribut f\u00fcr den Consent Manager<\/li>\n\n\n\n<li><strong>Cookie-Kategorie<\/strong> \u2013 Zuordnung zu einer Cookie-Kategorie (Standard: Statistik)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hier findest du eine detailliertere Dokumentation f\u00fcr die Meta Pixel Erweiterung: <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9854_26f72e-6c, .wp-block-kadence-advancedheading.kt-adv-heading9854_26f72e-6c[data-kb-block=\"kb-adv-heading9854_26f72e-6c\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);font-size:var(--global-kb-font-size-md, 1.25rem);font-weight:bold;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9854_26f72e-6c[data-kb-block=\"kb-adv-heading9854_26f72e-6c\"]{display:flex;gap:0.25em;align-items:center;}.wp-block-kadence-advancedheading.kt-adv-heading9854_26f72e-6c[data-kb-block=\"kb-adv-heading9854_26f72e-6c\"] .kb-adv-heading-icon svg{width:1em;height:1em;}.wp-block-kadence-advancedheading.kt-adv-heading9854_26f72e-6c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9854_26f72e-6c[data-kb-block=\"kb-adv-heading9854_26f72e-6c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9854_26f72e-6c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9854_26f72e-6c[data-kb-block=\"kb-adv-heading9854_26f72e-6c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style><a class=\"kb-advanced-heading-link kt-adv-heading-link9854_26f72e-6c\" href=\"\/doku\/reddit-pixel-event-tracking-conversion-api\/\" target=\"_blank\" rel=\"noreferrer noopener\"><p class=\"kt-adv-heading9854_26f72e-6c wp-block-kadence-advancedheading kt-adv-heading-has-icon\" data-kb-block=\"kb-adv-heading9854_26f72e-6c\"><span class=\"kb-svg-icon-wrap kb-adv-heading-icon kb-svg-icon-fas_arrow-right kb-adv-heading-icon-side-left\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"\/><\/svg><\/span><span class=\"kb-adv-text-inner\">Reddit Pixel Event Tracking \uff06 Conversion API<\/span><\/p><\/a><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9854_f859ba > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9854_f859ba > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9854_f859ba > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9854_f859ba > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9854_f859ba > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9854_f859ba > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9854_f859ba alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9854_e90001 > .kt-inside-inner-col,.kadence-column9854_e90001 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9854_e90001 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9854_e90001 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9854_e90001 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9854_e90001 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9854_e90001{position:relative;}@media all and (max-width: 1024px){.kadence-column9854_e90001 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9854_e90001 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9854_e90001\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9854_f859ba-hd, .wp-block-kadence-advancedheading.kt-adv-heading9854_f859ba-hd[data-kb-block=\"kb-adv-heading9854_f859ba-hd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9854_f859ba-hd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9854_f859ba-hd[data-kb-block=\"kb-adv-heading9854_f859ba-hd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9854_f859ba-hd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9854_f859ba-hd[data-kb-block=\"kb-adv-heading9854_f859ba-hd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading9854_f859ba-hd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9854_f859ba-hd\">Pinterest Tag<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dieser Anbieter muss separat \u00fcber einen In-App-Kauf freigeschaltet werden.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aktiv:<\/strong> Schalter zum Aktivieren\/Deaktivieren des Pinterest Tags<\/li>\n\n\n\n<li><strong>Pinterest Tag-ID:<\/strong> Eingabe der Tag-ID aus dem Pinterest Ads Manager<\/li>\n\n\n\n<li><strong>Serverseitiges Tracking \u00fcber die Conversions API:<\/strong> Aktiviert die zus\u00e4tzliche Server-zu-Server-\u00dcbermittlung<\/li>\n\n\n\n<li><strong>Ad Account ID<\/strong> und <strong>Conversions-API-Access-Token:<\/strong> Zugangsdaten f\u00fcr die Conversions API aus dem Pinterest Ads Manager<\/li>\n\n\n\n<li><strong>Enhanced Match:<\/strong> Optional. Sendet eine serverseitig gehashte E-Mail zus\u00e4tzlich mit<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consent Manager:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consent Manager:<\/strong> Auswahl des verwendeten Cookie-Consent-Managers (Standard: Shopware Cookie Consent Manager)<\/li>\n\n\n\n<li><strong>Experten Modus \u2013 Eigenes Consent Manager Data Attribut:<\/strong> Erm\u00f6glicht die Angabe eines eigenen Data-Attributs f\u00fcr den Consent Manager<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hier findest du eine detailliertere Dokumentation f\u00fcr die Pinterest Tag Erweiterung: <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9854_905693, .wp-block-kadence-advancedheading.kt-adv-heading9854_905693[data-kb-block=\"kb-adv-heading9854_905693\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);font-size:var(--global-kb-font-size-md, 1.25rem);font-weight:bold;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9854_905693[data-kb-block=\"kb-adv-heading9854_905693\"]{display:flex;gap:0.25em;align-items:center;}.wp-block-kadence-advancedheading.kt-adv-heading9854_905693[data-kb-block=\"kb-adv-heading9854_905693\"] .kb-adv-heading-icon svg{width:1em;height:1em;}.wp-block-kadence-advancedheading.kt-adv-heading9854_905693 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9854_905693[data-kb-block=\"kb-adv-heading9854_905693\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9854_905693 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9854_905693[data-kb-block=\"kb-adv-heading9854_905693\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style><a class=\"kb-advanced-heading-link kt-adv-heading-link9854_905693\" href=\"\/doku\/pinterest-tag-conversions-api\/\" target=\"_blank\" rel=\"noreferrer noopener\"><p class=\"kt-adv-heading9854_905693 wp-block-kadence-advancedheading kt-adv-heading-has-icon\" data-kb-block=\"kb-adv-heading9854_905693\"><span class=\"kb-svg-icon-wrap kb-adv-heading-icon kb-svg-icon-fas_arrow-right kb-adv-heading-icon-side-left\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"\/><\/svg><\/span><span class=\"kb-adv-text-inner\">Pinterest Tag &amp; Conversions API (CAPI)<\/span><\/p><\/a><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9854_ab0182 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9854_ab0182 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9854_ab0182 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9854_ab0182 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9854_ab0182 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9854_ab0182 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9854_ab0182 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9854_e9faea > .kt-inside-inner-col,.kadence-column9854_e9faea > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9854_e9faea > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9854_e9faea > .kt-inside-inner-col{flex-direction:column;}.kadence-column9854_e9faea > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9854_e9faea > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9854_e9faea{position:relative;}@media all and (max-width: 1024px){.kadence-column9854_e9faea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9854_e9faea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9854_e9faea\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9854_ab0182-hd, .wp-block-kadence-advancedheading.kt-adv-heading9854_ab0182-hd[data-kb-block=\"kb-adv-heading9854_ab0182-hd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9854_ab0182-hd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9854_ab0182-hd[data-kb-block=\"kb-adv-heading9854_ab0182-hd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9854_ab0182-hd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9854_ab0182-hd[data-kb-block=\"kb-adv-heading9854_ab0182-hd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading9854_ab0182-hd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9854_ab0182-hd\">Microsoft Advertising (Bing) UET-Tag<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dieser Anbieter muss separat \u00fcber einen In-App-Kauf freigeschaltet werden.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aktiv:<\/strong> Schalter zum Aktivieren\/Deaktivieren des UET-Tags<\/li>\n\n\n\n<li><strong>UET-Tag-ID:<\/strong> Eingabe der UET-Tag-ID aus Microsoft Advertising (Tools &rsaquo; Konversionsverfolgung &rsaquo; UET-Tag)<\/li>\n\n\n\n<li><strong>W\u00e4hrung \u00fcberschreiben:<\/strong> Optional. Leer lassen f\u00fcr die W\u00e4hrung des Verkaufskanals oder eine feste W\u00e4hrung vorgeben<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consent Manager:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consent Manager:<\/strong> Auswahl des verwendeten Cookie-Consent-Managers (Standard: Shopware Cookie Consent Manager)<\/li>\n\n\n\n<li><strong>Experten Modus \u2013 Eigenes Consent Manager Data Attribut:<\/strong> Erm\u00f6glicht die Angabe eines eigenen Data-Attributs f\u00fcr den Consent Manager<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hier findest du eine detailliertere Dokumentation f\u00fcr die Microsoft Advertising (Bing) UET-Tag Erweiterung: <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9854_2f813d, .wp-block-kadence-advancedheading.kt-adv-heading9854_2f813d[data-kb-block=\"kb-adv-heading9854_2f813d\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);font-size:var(--global-kb-font-size-md, 1.25rem);font-weight:bold;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9854_2f813d[data-kb-block=\"kb-adv-heading9854_2f813d\"]{display:flex;gap:0.25em;align-items:center;}.wp-block-kadence-advancedheading.kt-adv-heading9854_2f813d[data-kb-block=\"kb-adv-heading9854_2f813d\"] .kb-adv-heading-icon svg{width:1em;height:1em;}.wp-block-kadence-advancedheading.kt-adv-heading9854_2f813d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9854_2f813d[data-kb-block=\"kb-adv-heading9854_2f813d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9854_2f813d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9854_2f813d[data-kb-block=\"kb-adv-heading9854_2f813d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style><a class=\"kb-advanced-heading-link kt-adv-heading-link9854_2f813d\" href=\"\/doku\/microsoft-advertising-bing-uet-tag\/\" target=\"_blank\" rel=\"noreferrer noopener\"><p class=\"kt-adv-heading9854_2f813d wp-block-kadence-advancedheading kt-adv-heading-has-icon\" data-kb-block=\"kb-adv-heading9854_2f813d\"><span class=\"kb-svg-icon-wrap kb-adv-heading-icon kb-svg-icon-fas_arrow-right kb-adv-heading-icon-side-left\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"\/><\/svg><\/span><span class=\"kb-adv-text-inner\">Microsoft Advertising (Bing) UET-Tag<\/span><\/p><\/a><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9854_7a3c91 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9854_7a3c91 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9854_7a3c91 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9854_7a3c91 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9854_7a3c91 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9854_7a3c91 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9854_7a3c91 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9854_4d29b6 > .kt-inside-inner-col,.kadence-column9854_4d29b6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9854_4d29b6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9854_4d29b6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9854_4d29b6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9854_4d29b6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9854_4d29b6{position:relative;}@media all and (max-width: 1024px){.kadence-column9854_4d29b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9854_4d29b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9854_4d29b6\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9854_e0f7a2-hd, .wp-block-kadence-advancedheading.kt-adv-heading9854_e0f7a2-hd[data-kb-block=\"kb-adv-heading9854_e0f7a2-hd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9854_e0f7a2-hd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9854_e0f7a2-hd[data-kb-block=\"kb-adv-heading9854_e0f7a2-hd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9854_e0f7a2-hd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9854_e0f7a2-hd[data-kb-block=\"kb-adv-heading9854_e0f7a2-hd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading9854_e0f7a2-hd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9854_e0f7a2-hd\">TikTok Pixel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dieser Anbieter muss separat \u00fcber einen In-App-Kauf freigeschaltet werden.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aktiv:<\/strong> Schalter zum Aktivieren\/Deaktivieren des TikTok Pixels<\/li>\n\n\n\n<li><strong>TikTok Pixel-ID:<\/strong> Eingabe der Pixel-ID aus dem TikTok Events Manager<\/li>\n\n\n\n<li><strong>Serverseitiges Tracking \u00fcber die TikTok Events API:<\/strong> Aktiviert die zus\u00e4tzliche Server-zu-Server-\u00dcbermittlung<\/li>\n\n\n\n<li><strong>Events-API-Access-Token:<\/strong> Token aus dem TikTok Events Manager f\u00fcr die serverseitige \u00dcbertragung<\/li>\n\n\n\n<li><strong>Test-Event-Code:<\/strong> Optional, nur zum Testen. Mit hinterlegtem Code erscheinen die Ereignisse im TikTok Events Manager unter \u201eTest Events&#8220;. Im Produktivbetrieb leer lassen<\/li>\n\n\n\n<li><strong>Enhanced Matching:<\/strong> Optional. Sendet zus\u00e4tzlich serverseitig per SHA-256 gehashte E-Mail und Telefonnummer mit<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consent Manager:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consent Manager:<\/strong> Auswahl des verwendeten Cookie-Consent-Managers (Standard: Shopware Cookie Consent Manager)<\/li>\n\n\n\n<li><strong>Experten Modus, Eigenes Consent Manager Data Attribut:<\/strong> Erm\u00f6glicht die Angabe eines eigenen Data-Attributs f\u00fcr den Consent Manager<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hier findest du eine detailliertere Dokumentation f\u00fcr die TikTok Pixel Erweiterung: <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9854_b8f142, .wp-block-kadence-advancedheading.kt-adv-heading9854_b8f142[data-kb-block=\"kb-adv-heading9854_b8f142\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);font-size:var(--global-kb-font-size-md, 1.25rem);font-weight:bold;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9854_b8f142[data-kb-block=\"kb-adv-heading9854_b8f142\"]{display:flex;gap:0.25em;align-items:center;}.wp-block-kadence-advancedheading.kt-adv-heading9854_b8f142[data-kb-block=\"kb-adv-heading9854_b8f142\"] .kb-adv-heading-icon svg{width:1em;height:1em;}.wp-block-kadence-advancedheading.kt-adv-heading9854_b8f142 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9854_b8f142[data-kb-block=\"kb-adv-heading9854_b8f142\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9854_b8f142 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9854_b8f142[data-kb-block=\"kb-adv-heading9854_b8f142\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style><a class=\"kb-advanced-heading-link kt-adv-heading-link9854_b8f142\" href=\"\/doku\/tiktok-pixel-events-api\/\" target=\"_blank\" rel=\"noreferrer noopener\"><p class=\"kt-adv-heading9854_b8f142 wp-block-kadence-advancedheading kt-adv-heading-has-icon\" data-kb-block=\"kb-adv-heading9854_b8f142\"><span class=\"kb-svg-icon-wrap kb-adv-heading-icon kb-svg-icon-fas_arrow-right kb-adv-heading-icon-side-left\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"\/><\/svg><\/span><span class=\"kb-adv-text-inner\">TikTok Pixel &amp; Events API (Conversion API)<\/span><\/p><\/a><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9854_8fdabc > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9854_8fdabc > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9854_8fdabc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9854_8fdabc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9854_8fdabc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9854_8fdabc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9854_8fdabc alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9854_1186f5 > .kt-inside-inner-col,.kadence-column9854_1186f5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9854_1186f5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9854_1186f5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9854_1186f5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9854_1186f5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9854_1186f5{position:relative;}@media all and (max-width: 1024px){.kadence-column9854_1186f5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9854_1186f5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9854_1186f5\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Serverseitige Einwilligungspr\u00fcfung f\u00fcr die Conversion API (neu in 2.8.0)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ab Version 2.8.0 pr\u00fcft die Erweiterung vor jedem serverseitigen Conversion-API-Event (Meta, Reddit, Pinterest, TikTok), ob der Besucher \u00fcber deinen Consent-Manager in das Marketing-Tracking eingewilligt hat. Gepr\u00fcft wird dieselbe Cookie-Kategorie bzw. dasselbe Consent-Attribut, das auch f\u00fcr den Browser-Tag hinterlegt ist, inklusive eines im Experten-Modus gesetzten eigenen Attributs.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ohne Einwilligung kein Server-Event:<\/strong> Hat der Besucher der Marketing-Kategorie nicht zugestimmt, sendet die Erweiterung kein serverseitiges Conversion-API-Event mehr.<\/li>\n\n\n\n<li><strong>UserCentrics, CCM19 und Consentmanager:<\/strong> Bei diesen drei Consent-Managern spiegelt die Erweiterung die Einwilligungsentscheidung zus\u00e4tzlich in einen technischen Status-Cookie. Der Cookie \u00fcbertr\u00e4gt ausschlie\u00dflich den Einwilligungsstatus, es wird dar\u00fcber kein Tracking gesetzt. So funktioniert die Pr\u00fcfung auch bei diesen Consent-Managern serverseitig.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Experten-Attribut je Consent-Manager:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cookiebot, CookieFirst, CookieYes:<\/strong> Kategorie<\/li>\n\n\n\n<li><strong>UserCentrics:<\/strong> Service-Name<\/li>\n\n\n\n<li><strong>Consentmanager:<\/strong> Vendor-ID<\/li>\n\n\n\n<li><strong>CCM19:<\/strong> Embedding-Name. Ohne gesetzten Embedding-Namen gehen serverseitige CCM19-Events von einer vollst\u00e4ndigen Zustimmung aus.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DSGVO-Hinweis:<\/strong> Je Provider gibt es einen neuen Schalter \u201eServerseitige Einwilligungspr\u00fcfung deaktivieren&#8220; (nicht empfohlen). Ist er aktiv, sendet die Erweiterung Conversion-API-Events unabh\u00e4ngig vom Einwilligungsstatus des Besuchers. Das kann gegen die DSGVO versto\u00dfen, wenn f\u00fcr das Marketing-Tracking keine anderweitige Rechtsgrundlage vorliegt. Setze den Schalter nur, wenn die Datenverarbeitung anderweitig rechtlich abgesichert ist. Ein ausdr\u00fccklicher Opt-out des Besuchers wird auch bei deaktivierter Pr\u00fcfung immer respektiert.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Serverseitige Einwilligungspr\u00fcfung deaktivieren<\/strong> (je Provider, nicht empfohlen): Schalter, um die Consent-Pr\u00fcfung f\u00fcr dieses Tracking-Ziel abzuschalten.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hinweis f\u00fcr Shop-Betreiber:<\/strong> Nach dem Update kann die Zahl der Conversion-API-Events insgesamt sinken, weil Besucher ohne Einwilligung nicht mehr serverseitig erfasst werden. Das ist eine bewusste Datenschutz-Korrektur und kein Fehler.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9854_61fb48-57 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9854_61fb48-57 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9854_61fb48-57 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9854_61fb48-57 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9854_61fb48-57 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9854_61fb48-57 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9854_61fb48-57 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9854_dcbbcd-64 > .kt-inside-inner-col,.kadence-column9854_dcbbcd-64 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9854_dcbbcd-64 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9854_dcbbcd-64 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9854_dcbbcd-64 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9854_dcbbcd-64 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9854_dcbbcd-64{position:relative;}@media all and (max-width: 1024px){.kadence-column9854_dcbbcd-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9854_dcbbcd-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9854_dcbbcd-64\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Support<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bei Fragen oder Problemen stehen wir zur Verf\u00fcgung:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Support-Anfrage: <a href=\"https:\/\/www.biloba-it.de\/shopware-plugin-support\/\">biloba-it.de\/shopware-plugin-support<\/a><\/li>\n\n\n\n<li>E-Mail: <a href=\"mailto:support@biloba-it.de\">support@biloba-it.de<\/a><\/li>\n\n\n\n<li>Telefon: +49 (0) 711 \u2013 13633800<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Installation instructions Please refer to the documentation for each individual plugin to configure it: Selecting tracking providers The extension offers six separate tracking providers (Meta, Google, Reddit, Pinterest, Microsoft Advertising\/Bing and TikTok), each of which can be purchased and configured independently via in-app purchases. All settings can be configured on a sales channel-by-channel basis or for all sales channels simultaneously. Meta\u2026<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-9854","doku","type-doku","status-publish","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/doku\/9854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/doku"}],"about":[{"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/types\/doku"}],"version-history":[{"count":21,"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/doku\/9854\/revisions"}],"predecessor-version":[{"id":10656,"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/doku\/9854\/revisions\/10656"}],"wp:attachment":[{"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/media?parent=9854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}