{"id":9866,"date":"2025-12-02T10:19:57","date_gmt":"2025-12-02T09:19:57","guid":{"rendered":"https:\/\/www.biloba-it.de\/?post_type=doku&#038;p=9866"},"modified":"2026-04-23T09:02:12","modified_gmt":"2026-04-23T07:02:12","slug":"facebook-pixel","status":"publish","type":"doku","link":"https:\/\/www.biloba-it.de\/en\/doku\/facebook-pixel\/","title":{"rendered":"Meta\/Facebook Pixel Event Tracking &amp; Conversion API"},"content":{"rendered":"<style>.kb-row-layout-id9866_8c3d2e-ac > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9866_8c3d2e-ac > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9866_8c3d2e-ac > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9866_8c3d2e-ac > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9866_8c3d2e-ac > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9866_8c3d2e-ac > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9866_8c3d2e-ac alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9866_d87749-dc > .kt-inside-inner-col,.kadence-column9866_d87749-dc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9866_d87749-dc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9866_d87749-dc > .kt-inside-inner-col{flex-direction:column;}.kadence-column9866_d87749-dc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9866_d87749-dc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9866_d87749-dc{position:relative;}@media all and (max-width: 1024px){.kadence-column9866_d87749-dc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9866_d87749-dc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9866_d87749-dc\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">1. Installation und Basis-Aktivierung<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Lade die App in deiner Shopware Administration unter Erweiterungen \/ Apps hoch und installiere sie.<\/li>\n\n\n\n<li>Gehe in die Konfiguration der App.<\/li>\n\n\n\n<li>F\u00fcge deine ben\u00f6tigte <strong>Facebook Pixel ID<\/strong> in das entsprechende Feld ein.<\/li>\n\n\n\n<li>Aktiviere die App.<\/li>\n<\/ol>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9866_37ae5b-9b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9866_37ae5b-9b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9866_37ae5b-9b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9866_37ae5b-9b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9866_37ae5b-9b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9866_37ae5b-9b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9866_37ae5b-9b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9866_b5368e-1a > .kt-inside-inner-col,.kadence-column9866_b5368e-1a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9866_b5368e-1a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9866_b5368e-1a > .kt-inside-inner-col{flex-direction:column;}.kadence-column9866_b5368e-1a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9866_b5368e-1a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9866_b5368e-1a{position:relative;}@media all and (max-width: 1024px){.kadence-column9866_b5368e-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9866_b5368e-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9866_b5368e-1a\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">2. Einrichten des Conversion Access Tokens (f\u00fcr die Conversion API)<\/h2>\n\n\n\n<p>Um die Facebook Conversions API f\u00fcr zuverl\u00e4ssigeres, serverseitiges Tracking nutzen zu k\u00f6nnen, ben\u00f6tigst du einen Access Token.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Generiere den Facebook Pixel Conversion Access Token. Die aktuellste und detaillierteste Anleitung zur Generierung des Tokens findest du direkt in der Facebook Developer Dokumentation: <a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/conversions-api\/get-started\/?locale=de_DE#use-your-own-app\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/developers.facebook.com\/docs\/marketing-api\/conversions-api\/get-started\/?locale=de_DE#use-your-own-app<\/a> <\/li>\n\n\n\n<li>Kopiere den generierten Access Token und f\u00fcge ihn in das Feld Conversion Access Token in der Plugin-Konfiguration ein.<\/li>\n<\/ol>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9866_c4a039-d2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9866_c4a039-d2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9866_c4a039-d2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9866_c4a039-d2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9866_c4a039-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9866_c4a039-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9866_c4a039-d2 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9866_126d30-ad > .kt-inside-inner-col,.kadence-column9866_126d30-ad > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9866_126d30-ad > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9866_126d30-ad > .kt-inside-inner-col{flex-direction:column;}.kadence-column9866_126d30-ad > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9866_126d30-ad > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9866_126d30-ad{position:relative;}@media all and (max-width: 1024px){.kadence-column9866_126d30-ad > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9866_126d30-ad > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9866_126d30-ad\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">3. Integration mit deinem externen Cookie Consent Manager (Expertenmodus)<\/h2>\n\n\n\n<p>Je nachdem, welchen externen Cookie Consent Manager (CCM) du verwendest, muss der Wert des **<code>data-Attributs<\/code>** korrekt konfiguriert werden, damit das Facebook Pixel erst nach Zustimmung geladen wird.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wenn du das Feld leer l\u00e4sst<\/strong>, verwenden wir die Standardwerte:\n<ul class=\"wp-block-list\">\n<li>F\u00fcr <strong>User Centrics<\/strong>: Der Standardwert ist &#8222;Facebook Pixel&#8220;.<\/li>\n\n\n\n<li>F\u00fcr <strong>Cookie Bot<\/strong>: Der Standardwert ist &#8222;marketing&#8220;.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>F\u00fcr eine manuelle Konfiguration (Expertenmodus):<\/strong> Folge der spezifischen Anleitung f\u00fcr deinen CCM, um den korrekten Wert zu ermitteln und trage diesen in das <strong>Expertenfeld <\/strong>ein.<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9866_48d3fb-1a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9866_48d3fb-1a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9866_48d3fb-1a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9866_48d3fb-1a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9866_48d3fb-1a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9866_48d3fb-1a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9866_48d3fb-1a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9866_0642a5-08 > .kt-inside-inner-col,.kadence-column9866_0642a5-08 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9866_0642a5-08 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9866_0642a5-08 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9866_0642a5-08 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9866_0642a5-08 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9866_0642a5-08{position:relative;}@media all and (max-width: 1024px){.kadence-column9866_0642a5-08 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9866_0642a5-08 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9866_0642a5-08\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">4. Opt-out-Link f\u00fcr Facebook Pixel bereitstellen<\/h2>\n\n\n\n<p>Um deinen Nutzern die M\u00f6glichkeit zu geben, das Tracking durch das Facebook Pixel gezielt zu deaktivieren (Opt-out), unterst\u00fctzt unser Plugin einen einfachen HTML-Code.<\/p>\n\n\n\n<p>Binde folgenden HTML-Code auf einer beliebigen Seite deines Shops ein (z.B. in den <strong>Datenschutzhinweisen<\/strong>):<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code><code>&lt;a onclick=\"javascript:fbqOptout();\" &gt;Hier Facebook Pixel Tracking f\u00fcr diese Website abschalten&lt;\/a&gt;<\/code><\/code><\/pre>\n\n\n\n<p>Nach dem Klick auf diesen Link wird das Tracking f\u00fcr den Nutzer deaktiviert.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9866_e9bec8-f8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9866_e9bec8-f8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9866_e9bec8-f8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9866_e9bec8-f8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9866_e9bec8-f8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9866_e9bec8-f8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9866_e9bec8-f8 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9866_4d7399-80 > .kt-inside-inner-col,.kadence-column9866_4d7399-80 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9866_4d7399-80 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9866_4d7399-80 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9866_4d7399-80 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9866_4d7399-80 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9866_4d7399-80{position:relative;}@media all and (max-width: 1024px){.kadence-column9866_4d7399-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9866_4d7399-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9866_4d7399-80\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9866_d01131-48, .wp-block-kadence-advancedheading.kt-adv-heading9866_d01131-48[data-kb-block=\"kb-adv-heading9866_d01131-48\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9866_d01131-48 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9866_d01131-48[data-kb-block=\"kb-adv-heading9866_d01131-48\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9866_d01131-48 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9866_d01131-48[data-kb-block=\"kb-adv-heading9866_d01131-48\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading9866_d01131-48 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9866_d01131-48\">5. Eigenes Logfile f\u00fcr das Facebook-Pixel-Plugin<\/h2>\n\n\n\n<p>Wer die Eintr\u00e4ge des Plugins in ein separates, t\u00e4glich rotierendes Logfile schreiben lassen m\u00f6chte, erg\u00e4nzt in seiner Shopware-Installation die Datei&nbsp;<code>config\/packages\/monolog.yaml<\/code>&nbsp;(anlegen, falls nicht vorhanden) um folgenden Block:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>monolog:\n    channels: &#91;\"biloba_ad_facebook_pixel\"]\n    handlers:\n        biloba_ad_facebook_pixel:\n            type: rotating_file\n            path: \"%kernel.logs_dir%\/biloba_ad_facebook_pixel_%kernel.environment%.log\"\n            level: debug\n            channels: &#91;\"biloba_ad_facebook_pixel\"]\n            max_files: 14\n<\/code><\/pre>\n\n\n\n<p>Anschlie\u00dfend&nbsp;<code>bin\/console cache:clear<\/code>&nbsp;ausf\u00fchren. Die Eintr\u00e4ge landen dann in&nbsp;<code>var\/log\/biloba_ad_facebook_pixel_prod-JJJJ-MM-TT.log<\/code>.<\/p>\n\n\n\n<p>Mit&nbsp;<code>level: debug<\/code>&nbsp;werden sowohl Fehler als auch die Payloads aller erfolgreichen API-Aufrufe mitgeschrieben \u2013 unabh\u00e4ngig davon, ob synchron oder asynchron versendet wird. Die Plugin-Einstellung \u201eFacebook Pixel Conversion API Logging aktivieren&#8220; wird damit faktisch \u00fcberfl\u00fcssig und kann auf \u201eaus&#8220; bleiben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nur \u00fcber die Plugin-Einstellung loggen (ohne eigenes Logfile)<\/h3>\n\n\n\n<p>Wer keinen eigenen Monolog-Handler anlegen m\u00f6chte, kann alternativ den Plugin-Config-Schalter nutzen \u2013 mit zwei Einschr\u00e4nkungen:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In den Plugin-Einstellungen\u00a0<strong>\u201eConversion-API-Aufrufe asynchron \u00fcber die Shopware Message Queue senden&#8220; deaktivieren<\/strong>\u00a0(der Toggle f\u00fcr das Logging greift nur im Sync-Pfad).<\/li>\n\n\n\n<li><strong>\u201eFacebook Pixel Conversion API Logging aktivieren&#8220;<\/strong>\u00a0einschalten.<\/li>\n\n\n\n<li>Im Shopware-Haupt-Logger das Level auf mindestens\u00a0<code>info<\/code>\u00a0setzen (siehe Abschnitt \u201eLog-Level im Haupt-Log&#8220;).<\/li>\n<\/ol>\n\n\n\n<p>Die Payloads landen dann im allgemeinen&nbsp;<code>var\/log\/prod-*.log<\/code>&nbsp;und m\u00fcssen per&nbsp;<code>grep<\/code>&nbsp;gefiltert werden.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Eintr\u00e4ge aus dem Haupt-Logfile filtern<\/h3>\n\n\n\n<p>Eintr\u00e4ge aus dem gemeinsamen Shopware-Logfile:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>grep -a \"biloba_ad_facebook_pixel\" var\/log\/prod-$(date +%F).log &gt; fb-pixel.log\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">Log-Level im Haupt-Log<\/h3>\n\n\n\n<p>Damit im allgemeinen Shopware-Log neben Fehlern auch&nbsp;<code>info<\/code>&#8211; oder&nbsp;<code>debug<\/code>-Eintr\u00e4ge sichtbar werden, in&nbsp;<code>config\/packages\/prod\/monolog.yaml<\/code>&nbsp;den&nbsp;<code>level<\/code>&nbsp;des&nbsp;<code>main<\/code>-Handlers entsprechend senken (<code>info<\/code>&nbsp;f\u00fcr Payloads,&nbsp;<code>debug<\/code>&nbsp;f\u00fcr Erfolgs-Logs) und den Cache leeren. Beim Weg \u00fcber das eigene Logfile (siehe oben) ist das nicht n\u00f6tig.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9866_a3bc19-bf > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9866_a3bc19-bf > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9866_a3bc19-bf > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9866_a3bc19-bf > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9866_a3bc19-bf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9866_a3bc19-bf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9866_a3bc19-bf alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9866_cb9a74-f9 > .kt-inside-inner-col,.kadence-column9866_cb9a74-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9866_cb9a74-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9866_cb9a74-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9866_cb9a74-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9866_cb9a74-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9866_cb9a74-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column9866_cb9a74-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9866_cb9a74-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9866_cb9a74-f9\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n<style>.kt-accordion-id9866_3bc1b3-f8 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:18px;}.kt-accordion-id9866_3bc1b3-f8 .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id9866_3bc1b3-f8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{background:var(--global-palette5, #4A5568);color:var(--global-palette9, #ffffff);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-accordion-id9866_3bc1b3-f8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9866_3bc1b3-f8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette9, #ffffff);}.kt-accordion-id9866_3bc1b3-f8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette9, #ffffff);}.kt-accordion-id9866_3bc1b3-f8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9866_3bc1b3-f8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette5, #4A5568);}.kt-accordion-id9866_3bc1b3-f8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id9866_3bc1b3-f8 .kt-blocks-accordion-header:focus-visible{background:var(--global-palette6, #718096);}.kt-accordion-id9866_3bc1b3-f8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9866_3bc1b3-f8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id9866_3bc1b3-f8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id9866_3bc1b3-f8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette6, #718096);}@media all and (max-width: 767px){.kt-accordion-id9866_3bc1b3-f8 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id9866_3bc1b3-f8 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:18px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\" id=\"faq\"><div class=\"kt-accordion-wrap kt-accordion-id9866_3bc1b3-f8 kt-accordion-has-15-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane9866_139c39-47\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Deckt das Plugin die Facebook API ab und trackt damit Conversions?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Ja, unser Plugin bietet die M\u00f6glichkeit, die Conversion API zu nutzen.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane9866_616678-8d\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Es tauchen keine Daten im Facebook Account auf. Woran kann das liegen<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9866_aec419-38, .wp-block-kadence-advancedheading.kt-adv-heading9866_aec419-38[data-kb-block=\"kb-adv-heading9866_aec419-38\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9866_aec419-38 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9866_aec419-38[data-kb-block=\"kb-adv-heading9866_aec419-38\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9866_aec419-38 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9866_aec419-38[data-kb-block=\"kb-adv-heading9866_aec419-38\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading9866_aec419-38 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9866_aec419-38\">Dies kann bis zu 48 Stunden dauern (bitte checken, ob der Wert passt)<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-15 kt-pane9866_d954fd-74\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Die Conversion &#8222;verstopfen&#8220; die Message queue, wie kann das behoben werden?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9866_f5bb0a-79, .wp-block-kadence-advancedheading.kt-adv-heading9866_f5bb0a-79[data-kb-block=\"kb-adv-heading9866_f5bb0a-79\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9866_f5bb0a-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9866_f5bb0a-79[data-kb-block=\"kb-adv-heading9866_f5bb0a-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9866_f5bb0a-79 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9866_f5bb0a-79[data-kb-block=\"kb-adv-heading9866_f5bb0a-79\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading9866_f5bb0a-79 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9866_f5bb0a-79\">Die  shopware.yaml, oder besser eine z-shopware.yaml im \/config\/packages Ordner (dort wo auch der Admin Worker ausgeschaltet wird) erweitern:<br><br>&nbsp; &nbsp; messenger:<br>&nbsp; &nbsp; &nbsp; &nbsp; routing_overwrite:<br>\u2018Biloba\\AdFacebookPixel\\Core\\Messages\\ConversionApiMessage\u2019: low_priority\n<br><\/p>\n\n\n\n<p>Dies verschiebt die Conversion Nachrichten der Facebook Pixel Erweiterung in die \u201dlow_priority queue\u201d der \u201dmessenger_messages\u201d Tabelle der Datenbank<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>1. Installation und Basis-Aktivierung 2. Einrichten des Conversion Access Tokens (f\u00fcr die Conversion API) Um die Facebook Conversions API f\u00fcr zuverl\u00e4ssigeres, serverseitiges Tracking nutzen zu k\u00f6nnen, ben\u00f6tigst du einen Access Token. 3. Integration mit deinem externen Cookie Consent Manager (Expertenmodus) Je nachdem, welchen externen Cookie Consent Manager (CCM) du verwendest, muss der Wert des **data-Attributs**&#8230;<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-9866","doku","type-doku","status-publish","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":false,"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/doku\/9866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/doku"}],"about":[{"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/types\/doku"}],"version-history":[{"count":8,"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/doku\/9866\/revisions"}],"predecessor-version":[{"id":10229,"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/doku\/9866\/revisions\/10229"}],"wp:attachment":[{"href":"https:\/\/www.biloba-it.de\/en\/wp-json\/wp\/v2\/media?parent=9866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}