Microsoft Advertising (Bing) UET tag

Integrates the Microsoft Advertising (Bing) UET tag into Shopware in compliance with the GDPR – with full control over cookie consent.
To the Shopware store TO the documentation / FAQs

Plugin features and functions

Add Microsoft Advertising (formerly Bing Ads) as an additional advertising channel for your Shopware shop. The plugin seamlessly integrates the Universal Event Tracking (UET) tag into your storefront and transmits all relevant shop events for conversion tracking and dynamic remarketing, in compliance with data protection regulations and only after cookie consent has been given.

  • GDPR-compliant conversion tracking using the Microsoft Advertising (Bing) UET tag
  • Dynamic remarketing for the homepage, products, categories, search, shopping basket and purchase
  • Cookie consent integration: Shopware Manager and 7 external consent tools
  • A separate UET tag ID for each sales channel
  • Exclude specific customer groups from tracking

To the documentation including step-by-step instructions and FAQs

biloba Microsoft plugin

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