Meta Pixel / Facebook Pixel Event Tracking and Conversion API

Integrate the Meta Pixel / Facebook Pixel including Conversion API – for accurate event tracking and maximum advertising efficiency. GDPR-compliant and quick to set up.
To the Shopware store TO the documentation / FAQs
This plugin is also available for Shopware 5:
Facebook Pixel & Conversion API

Plugin features and functions

With this plugin, you can quickly and easily integrate the Meta/Facebook tracking pixel and the server-side conversion API into your Shopware shop. This allows you to precisely measure important user interactions – the basis for targeted and efficient social media campaigns.

Whether page views, shopping basket actions or completed purchases – the plugin tracks all important events in the shop and transmits them to Meta.

  • Easy integration of Meta Pixel and Conversion API into Shopware
  • Comprehensive event tracking for precise social media marketing
  • Compatible with cookie consent tools: Shopware, Usercentrics, Cookiebot and many more.
  • Opt-out function to protect the privacy of your customers
  • Logging and control of conversion API events

To the documentation including step-by-step instructions and FAQs

Facebook Pixel & Conversation API for Social Media Marketing ICON