Facebook Pixel Event Tracking ＆ Conversion API

Integrate the Facebook Pixel including Conversion API - for precise event tracking, personalised campaigns and maximum advertising efficiency. GDPR-friendly and quick to set up.
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This plugin is also available for Shopware 5:
Facebook Pixel & Conversion API

Plugin features and functions

With the Facebook Pixel, you can measure various interactions of Facebook users with your shop and use them for targeted marketing on the Facebook social media platform. In addition to page views, the Biloba Facebook Pixel app also tracks which products are placed in the shopping basket and which products are purchased. You can use this information to launch targeted campaigns and avoid wasting valuable advertising budget on unnecessarily broad advertising campaigns.

  • Simple integration of the Facebook Pixel and the Conversion API in Shopware
  • Comprehensive event tracking for precise social media marketing
  • Compatible with cookie consent tools: Shopware, Usercentrics, Cookiebot and many more.
  • Opt-out function to protect the privacy of your customers
  • Logging and control of conversion API events
Facebook Pixel & Conversation API for Social Media Marketing ICON

Yes, our plugin offers the option of using the Conversion API.

You can find the configuration instructions in the Shopware Store. You can also purchase our extension there.

This can take up to 48 hours (please check whether the value is correct)

Extend the shopware.yaml, or better a z-shopware.yaml in the /config/packages folder (where the Admin Worker is also switched off):

    messenger:
        routing_overwrite:
'Biloba\AdFacebookPixel\Core\Messages\ConversionApiMessage': low_priority

This moves the conversion messages of the Facebook Pixel extension to the "low_priority queue" of the "messenger_messages" table of the database