Facebook Pixel Event Tracking & Conversion API


Integrate the Facebook Pixel including Conversion API - for precise event tracking, personalised campaigns and maximum advertising efficiency. GDPR-friendly and quick to set up.

Plugin features and functions

With the Facebook Pixel, you can measure various interactions of Facebook users with your shop and use them for targeted marketing on the Facebook social media platform. In addition to page views, the Biloba Facebook Pixel app also tracks which products are placed in the shopping basket and which products are purchased. You can use this information to launch targeted campaigns and avoid wasting valuable advertising budget on unnecessarily broad advertising campaigns.

  • Simple integration of the Facebook Pixel and the Conversion API in Shopware
  • Comprehensive event tracking for precise social media marketing
  • Compatible with cookie consent tools: Shopware, Usercentrics, Cookiebot and many more.
  • Opt-out function to protect the privacy of your customers
  • Logging and control of conversion API events

To the documentation including step-by-step instructions and FAQs

Facebook Pixel & Conversation API for Social Media Marketing ICON