Multitracking Pro with Facebook Pixel, Gtag and Reddit Ads

Installation instructions, documentation and FAQs for the Shopware plugin

Installation instructions

Please refer to the documentation for each plugin to configure the plugin:

Selection of tracking providers

The plugin offers three separate tracking providers, each of which can be purchased and configured independently via in-app purchases. All settings can be made for specific sales channels or for all sales channels simultaneously.

Meta Pixel

This provider must be activated separately via an in-app purchase.

  • Activate Meta Pixel - Switch to activate/deactivate the meta pixel
  • Meta Pixel ID - Enter the Meta Pixel ID
  • Conversion API Access Token - Token for server-side transmission via Conversion API
  • Activate Conversion API - Activates server-side event tracking via the Facebook Conversion API to improve data quality
  • Deactivate user data in Conversion API - Suppresses the transmission of user data to the Conversion API
  • Activate asynchronous conversion API - Uses the Symfony Messenger for asynchronous processing of API calls
  • Activate Conversion API logging - Logs the conversion API calls for debugging purposes
  • Activate debug mode - Activates debug mode for the pixel
  • Exclude customer groups from tracking - Certain customer groups can be excluded from tracking
  • Do not trigger ViewCategory event at category root level - Prevents the ViewCategory event from firing at the top category level

Consent Manager:

  • Consent Manager - Selection of the cookie consent manager used (default: Shopware Cookie Consent Manager)
  • Expert mode - Own Consent Manager data attribute - Allows you to specify your own data attribute for the Consent Manager
  • Cookie category - Assignment of the meta pixel to a cookie category (default: statistics)

You can find more detailed documentation for the Meta Pixel extension here:

Facebook Pixel Event Tracking ＆ Conversion API

Google Analytics/ Google Tag Manager

This provider must be activated separately via an in-app purchase.

  • Activate Google Tracking - Switch to activate/deactivate Google tracking
  • Tracking integration - Selection of the integration method (default: Google Tag Manager)
  • Google Analytics Measurement ID (G-XXXXXX) - Enter the GA4 Measurement ID
  • GTM Container ID (GTM-XXXXXX) - Enter the Google Tag Manager Container ID
  • Activate Google Ads Conversion Tracking - Activates conversion tracking for Google Ads
  • Activate advanced conversions (Advanced Data) - Transmits extended conversion data to Google Ads
  • Google Ads Conversion ID (AW-XXXXXX) - Entering the conversion ID for Google Ads
  • Google Ads Conversion Label - Entering the conversion label for Google Ads
  • Activate debug mode - Activates debug mode
  • Price transfer mode - Defines how prices are transmitted to Google (default: gross prices)
  • Business division - Definition of the business segment (standard: retail)
  • Activate server-side tracking - Activates server-side tracking via a separate GTM server container URL
  • Server Container URL - URL of the server-side GTM container
  • Hide prices for customer groups - Certain customer groups are hidden during price transmission
  • Exclude customer groups from tracking - Certain customer groups can be excluded from tracking

Consent Manager:

  • Mark content-free container as technically necessary - Marks the consent-free container as technically necessary
  • Consent Manager - Selection of the Cookie Consent Manager (default: Shopware Cookie Consent Manager)
  • Expert mode - Own Consent Manager data attribute - Own data attribute for the Consent Manager
  • Consent attribute for analytics - Customised consent attribute for the analytics category
  • Consent attribute for marketing - Customised consent attribute for the marketing category
  • Cookie category - Assignment to a cookie category (default: statistics)
  • Own GTM snippet (after consent) - JavaScript snippet that is inserted after consent has been granted
  • GTM Consent-free snippet (always loaded) - JavaScript snippet that is loaded without requesting consent
  • Consent-free GTM Container ID - Container ID for the consent-free GTM container

Here you can find more detailed documentation for the Google Tag Manager, Google Analytics 4 extension:

Google Tag Manager, Google Analytics 4 & Ads Tracking

Reddit Pixel

This provider must be activated separately via an in-app purchase.

  • Activate Reddit Pixel - Switch to activate/deactivate the Reddit Pixel
  • Reddit Pixel ID - Enter the Reddit Pixel ID
  • Conversion API Access Token - Token for server-side transmission
  • Activate Conversion API - Activates server-side event tracking
  • Deactivate user data in Conversion API - Suppresses the transmission of user data
  • Activate asynchronous conversion API - Asynchronous processing via Symfony Messenger
  • Activate Conversion API logging - Logging of API calls
  • Activate debug mode - Activates debug mode
  • Exclude customer groups from tracking - Certain customer groups can be excluded from tracking
  • Do not trigger ViewCategory event at category root level - Prevents the ViewCategory event from firing at the top category level

Consent Manager:

  • Consent Manager - Selection of the Cookie Consent Manager (default: Shopware Cookie Consent Manager)
  • Expert mode - Own Consent Manager data attribute - Own data attribute for the Consent Manager
  • Cookie category - Assignment to a cookie category (default: statistics)

You can find more detailed documentation for the Meta Pixel extension here:

Reddit Pixel Event Tracking and Conversion API

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