SEO optimisation using AI (ChatGPT | Gemini | Claude)

Generate high-quality SEO metadata for products, categories and images directly in the Shopware backend. Automate your SEO, improve your visibility and save valuable time.
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Plugin features and functions

With our SEO AI plugin, you can revolutionise your SEO work: automatically create high-quality meta information such as meta titles, meta descriptions and meta keywords for your products, categories and images in seconds. The plugin uses AI technology (e.g. ChatGPT from OpenAI) to generate texts that are optimised for both SEO and conversion.

New: With the innovative MCP server integration (Model Context Protocol), you can integrate external tools and data sources directly into the generation process.

  • Automatic SEO metadata creation for products, categories and images
  • Instant SEO optimisation at the touch of a button, no more manual work required
  • Supports over 18 languages for international SEO optimisation
  • Free choice of AI provider: OpenAI (ChatGPT), Google Gemini, Anthropic Claude or Mistral
  • Simple setup and intuitive operation directly in the Shopware backend

To the documentation including step-by-step instructions and FAQs

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AI Shop Assistant: General questions

This can have several causes:

  1. An already installed plugin has used an incorrect database type: https://forum.shopware.com/t/unknown-database-type-enum-requested/98651
  2. You could insert the following once in the Shopware configuration: https://symfony.com/doc/current/doctrine/dbal.html#registering-custom-mapping-types-in-the-schematool

Please ensure that the API key has a credit balance.

In this case, the application has not been installed correctly. Most of the time, this occurs in conjunction with other plugins that cause an error in your database configuration. If you uninstall our app, you should receive an error message from the database that gives an indication of which plugin caused the error. If you cannot interpret the error message, please let us know. (Contact form).

50 AI calls are activated for the test phase. If you are seriously interested in the APP and would like to continue using it after the test phase, you are welcome to contact us. (Contact form)

To configure the app, please follow the steps below:

1. Upload the app in the administration panel under “Extensions/My Extensions”.

2. Install and activate the app.

3. Go to the app configuration and add the required ChatGPT API key.

4. Choose which AI model you use

5. You can specify which metadata should be changed. This option is intended for mass updating.

The GPT4o model is currently the most favourable in terms of price/performance.

For online shops with a wide range of products, a higher temperature setting of 0.6-1 is often beneficial to generate varied and interesting descriptions. For shops with many similar products, a lower temperature setting of 0.2-0.4 should be used to ensure consistency and clarity. It can be useful to test different temperature settings to find out which best suits the specific requirements and style of the online shop.

The Open AI plugin offers the desired functions for creating product descriptions and meta information. However, it does not currently enable the generation of texts for individual free fields such as USPs. The generated texts are created in the selected language, and for translations, our translation plugin (Auto Translation Pro) can be used.

Open AI: General questions

The OpenAI account can be accessed via this link: https://platform.openai.com/ .

Here you will find the management of the credit, limitation and the API keys, which are necessary for the extension!

  1. A new project must be created first.
  2. A new API key can be created here and assigned to a project.

This key can be entered in the configuration of the extension.

Credits are required for the OpenAI API to work properly. As with other services, this is a “prepaid” system. You top up your credits, and they are automatically “deducted” as soon as you use the extension and send a request.

To top up credits with OpenAI, a payment method must be set up via your own profile.

The payment methods can be found under: Organisation -> Billing. Here, you can add a new payment method by clicking on “add payment details”. Once this is done, credits will also be topped up.

Credits are billed in dollars. OpenAI uses “tokens”; one token is equivalent to approximately 4 characters.

Overview table from OpenAI https://openai.com/api/pricing/:

If, for example, only a certain budget of credits per month is available or for protection, limits can be set.

Monthly limits can be set via the profile: Organisation -> Limits, as well as an e-mail notification as soon as a certain amount is reached.

OpenAI offers access across various “tiers”. Initially, every user is placed in the “Free” tier, which severely restricts the use of the AI models to just a few requests per minute. Once $5 has been paid for, these restrictions are significantly reduced and the service can be used more efficiently.

Further information on the limitations can be obtained directly from OpenAI: https://platform.openai.com/docs/guides/rate-limits/usage-tiers?context=tier-free

You can see which current “animal” has been unlocked in your account here: https://platform.openai.com/settings/organization/limits

If you would like someone else to be able to check settings and limits, you can invite “members” to join the organisation.

You can find the area here: https://platform.openai.com/settings/organization/members

You can add a new person here by clicking “invite”. There are two role options to choose from; here you can specify whether the new member can only view certain data or can also contribute to the organisation. As the first option is quite limited and certain tasks cannot be delegated, it is advisable to assign the “Owner” role.

For technical reasons, the extension only works on the domain for which it was purchased.

Staging and test environments are not supported.