Pinterest Tag & Conversions API (CAPI)

GDPR-compliant, ad-blocker-resistant conversion tracking for Pinterest, including Enhanced Match and consent integration.

To the Shopware store TO the documentation / FAQs

Plugin features and functions

Reach your target audience on Pinterest and measure your campaigns accurately. This extension seamlessly integrates the Pinterest tag into your storefront and also transmits all relevant shop events server-side via the Pinterest Conversions API (CAPI v5) – in compliance with data protection regulations and only after cookie consent has been given.

Flexibly configurable

Turnover: can be provided either as gross or net
Order value: including or excluding delivery charges
Customer groups: Exclude selected groups from tracking
Performance: Conversions API: optional asynchronous processing via the Shopware Message Queue
Diagnosis: Test mode and logging of API calls

GDPR-compliant conversion tracking using the Pinterest Tag and the server-side Conversions API (CAPI)
Server-side tracking bypasses ad blockers and browser restrictions
Enhanced Match with SHA-256-hashed email addresses for higher match rates
Cookie consent integration: Shopware Manager and 7 external consent tools
Test mode for validating events without Pinterest counting them

To the documentation including step-by-step instructions and FAQs

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