Google Tag Manager, GA4 & Google Ads (incl. server-side tracking)

Easily integrate Google Tag Manager, GA4 and Ads into Shopware. Automatic tracking of key events and conversions – flexible and compatible with popular consent management tools.
To the Shopware store TO the documentation / FAQs

Plugin features and functions

With this plugin, you can record important e-commerce metrics such as shopping basket values, product views and purchases directly via Google Tag Manager and Google Analytics. Use your collected data efficiently to create effective and dynamic remarketing campaigns.

The configuration is deliberately kept simple: Simply enter your Google Tag Manager or Analytics ID in the app configuration and start tracking straight away. We provide a ready-made template for the Google Tag Manager (GTM), which contains all supported events and can be imported directly into your GTM container.

The plugin now supports Server-side tracking for Google Tag Manager and Google Analytics 4. This function allows tracking data to be sent via your own server container instead of directly to Google.

As well as the plugin, we’re also happy to help you with Integration, setup and optimisation your tracking. Find out more at Web analytics.

  • Simple integration of Google Tag Manager, Analytics 4 and Google Ads Conversion Tracking
  • Ready for immediate use thanks to the ready-made GTM template
  • Compatible with various consent managers such as Shopware Consent Manager, CookieBot, UserCentrics and many more.
  • Automatic recording of relevant e-commerce events such as shopping basket and checkout
  • Supports server-side tracking

To the documentation including step-by-step instructions and FAQs

Shopware Tracking Plugin

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