Google Tag Manager, Google Analytics 4 & Ads Tracking for Shopware 6


Easily integrate Google Tag Manager, Analytics 4 and Ads into Shopware. Automatic tracking of important events and conversions - flexible and compatible with common consent managers.

Plugin features and functions

With this plugin, you can record important e-commerce metrics such as shopping basket values, product views and purchases directly via Google Tag Manager and Google Analytics. Use your collected data efficiently to create effective and dynamic remarketing campaigns.

The configuration is deliberately kept simple: Simply enter your Google Tag Manager or Analytics ID in the app configuration and start tracking straight away. We provide a ready-made template for the Google Tag Manager (GTM), which contains all supported events and can be imported directly into your GTM container.

In addition to the plugin, we are also happy to support you with the Integration, setup and optimisation of your tracking. Find out more at Web analytics.

  • Simple integration of Google Tag Manager, Analytics 4 and Google Ads Conversion Tracking
  • Ready for immediate use thanks to the ready-made GTM template
  • Compatible with various consent managers such as Shopware Consent Manager, CookieBot, UserCentrics and many more.
  • Automatic recording of relevant e-commerce events such as shopping basket and checkout
  • Integrated opt-out function for easy deactivation of tracking by users

To the documentation including step-by-step instructions and FAQs