Google Gtag Tracking (Analytics UA / GA4, AdWords) for Shopware 6

The "Tracking with Google Gtag.js" app tracks important e-commerce metrics such as shopping cart value and products viewed for data collection for dynamic remarketing campaigns.

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This plugin is also available for Shopware 5:

Google Gtag Tracking (Analytics UA / GA4, AdWords) for Shopware 5

Plugin features and functions

Google gtag.js (Global Site Tag) is a Javascript library that simplifies the tracking of events on websites. With it, pageviews and conversions can be transmitted simultaneously to several Google services - e.g. Google Analytics and Google AdWords - without having to maintain a separate integration for each service.

With the plugin ""Tracking with Google Gtag.js"", important e-commerce metrics, such as the shopping cart incl. value or which products are called up, are tracked. Thus, the plugin can also be used to collect data for dynamic remarketing campaigns.

Simple installation and configuration
Use with Google Analytics
Supports the Cookie Consent Tool from Shopware
Supports optout cookies
simple data collection

No, the add-on is not necessary, as support for Consent Mode V2 is independent of the Shopware Consent Manager.

With the extension, only one Adwords ID and one Analytics ID can be used at a time. It is not possible to use multiple snippets at the same time, for example for UA and GA4.

For the Google Analytics Property ID, you must enter the Measurement ID if you want to use GA-4. You can find this in the plugin installation instructions. For the Google AdWords ID, you can find it in the snippet when you create or edit a conversion in AdWords.

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Google Gtag Tracking (Analytics UA / GA4, AdWords) for Shopware 6

Plugin features and functions

Is the addon for Google Consent Mode V2 necessary for the Shopware Consent Manager if only the GTag plugin is used?

Can I store several snippets for Google Ads, or is only one snippet possible?

Which ID must be entered for the Google Analytics Property ID and which for the Google Adwords ID, or where can I find them?