TikTok Pixel & Events API (Conversion API)

TikTok Pixel with server-side Events API (Conversion API) – GDPR-compliant, ad-blocker-resistant conversion tracking, including Enhanced Matching and consent integration.

To the Shopware store TO the documentation / FAQs

Plugin features and functions

Reach your target audience on TikTok and track your campaigns accurately. The plugin seamlessly integrates the TikTok Pixel into your storefront and also transmits all relevant shop events server-side via the TikTok Events API (Conversion API) – in compliance with data protection regulations and only after cookie consent has been given.

GDPR-compliant conversion tracking using TikTok Pixel and the server-side Events API (CAPI)
Server-side tracking bypasses ad blockers and iOS tracking restrictions
Enhanced matching using SHA-256-hashed email addresses and telephone numbers for higher match rates
Cookie consent integration: Shopware Manager and 7 external consent tools
A unique TikTok pixel ID and access token for each sales channel

To the documentation including step-by-step instructions and FAQs

TikTok Pixel & Events API Plugin for Shopware

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