Google Tag Manager & Analytics for Shopware (plugin)

Google Tag Manager, Google Analytics 4 & Ads Tracking for Shopware 6

Easily integrate Google Tag Manager, Analytics 4 and Ads into Shopware. Automatic tracking of important events and conversions - flexible and compatible with common consent managers.

Plugin features and functions

With this plugin, you can record important e-commerce metrics such as shopping basket values, product views and purchases directly via Google Tag Manager and Google Analytics. Use your collected data efficiently to create effective and dynamic remarketing campaigns.

The configuration is deliberately kept simple: Simply enter your Google Tag Manager or Analytics ID in the app configuration and start tracking straight away. We provide a ready-made template for the Google Tag Manager (GTM), which contains all supported events and can be imported directly into your GTM container.

In addition to the plugin, we are also happy to support you with the Integration, setup and optimisation of your tracking. Find out more at Web analytics.

Simple integration of Google Tag Manager, Analytics 4 and Google Ads Conversion Tracking
Ready for immediate use thanks to the ready-made GTM template
Compatible with various consent managers such as Shopware Consent Manager, CookieBot, UserCentrics and many more.
Automatic recording of relevant e-commerce events such as shopping basket and checkout
Integrated opt-out function for easy deactivation of tracking by users

Google Tag Manager, Google Analytics 4 & Google Ads Tracking: General questions

Create a property or go to your existing property in Google Analytics and navigate to Administration (bottom left) and then to "Data streams". Select the relevant data stream. You will find the GA4 ID at the top right (measurement ID). Google Help

In Google Ads, navigate to → Target project → Conversions → Summary. Open the desired conversion. Under Tag setup you will find the conversion ID and conversion label.

With the Google Tag Assistant you can check and debug the implementation and functionality of your Google tags on the website. You can see whether the tags are correctly integrated and how they are triggered ("fire").

You can also access the Tag Assistant directly from the Google Tag Manager by using the "View in preview" function. This allows you to test in real time which tags are triggered by which action in the shop.

GTM offers you a centralised management interface for all tracking tags. With gtag.js, you only integrate Google Analytics directly, without additional administration or extensibility.

New properties in Google Analytics 4 do not usually display data immediately. First use the "Real-time" reportto check whether activities are recognised.

If no data appears, please check the following:

Is your GA4 measurement ID entered correctly?
Has consent been given by the visitor (consent to cookies)?
Is an adblocker active that could block tracking?

No, the add-on is not necessary, as support for Consent Mode V2 is independent of the Shopware Consent Manager.

With the extension, only one Adwords ID and one Analytics ID can be used at a time. It is not possible to use multiple snippets at the same time, for example for UA and GA4.

The message "A tag read consent before a default was set" means that no default was set for Constent Mode V2. We have deliberately implemented this as we only set Constent Mode V2 after confirmation by the user. This is the correct procedure from a GDPR perspective.

Google Tag Manager, Google Analytics 4 & Ads Tracking for Shopware 6

Plugin features and functions

Google Tag Manager, Google Analytics 4 & Google Ads Tracking: General questions

Where can I find my Google Analytics 4 measurement ID?

Where can I find the Google Ads conversion ID or the conversion label?

How can I check whether the tags are correctly integrated?

What is the difference between Google Tag Manager and gtag.js?

Why don't I see any data in the Google Analytics dashboard?

Is the addon for Google Consent Mode V2 necessary for the Shopware Consent Manager if only the GTag plugin is used?

Can I store several snippets for Google Ads, or is only one snippet possible?

What does the message "A tag read consent before a default was set" mean?